The hamburger business
漢堡生意
Read the magazine article below about the history and development of McDonald's.
讀以下摘自雜志上有關麥當勞的歷史和發展的文章。
In 1954, an American businessman called Ray Kroc was selling milkshake machines.
1954年,一位名叫雷·克勞克的美國商人在銷售奶昔機。
One small drive-in hamburger stand in California bought not one but eight of these expensive machines.
加利福尼亞州的一家“免下車”漢堡店買了八臺這種昂貴的機器,而不是一臺。
Surprised by this, Kroc decided to go and visit it.
克勞克對此感到很驚訝,決定去參觀一下。
Arriving before the hamburger stand opened, Kroc sat in his car and watched.
克勞克在漢堡店開門之前就到了,坐在小轎車內觀看著。
A team of young people in uniforms appeared and started cleaning the stand and its car park, making everything neat and tidy.
一群穿著制服的年輕人來了,在清掃麥當勞店和停車場,使其一切整潔干凈。
When opened for business, the hamburger stand was immediately filled with customers.
開業時,漢堡店立即圍滿了顧客。
The staff were cheerful, fast and polite. The food was excellent.
職員興致很高,速度快并有禮貌。食物非常好吃。
Impressed by the cleanliness, service and food, Kroc looked up at the name over the hamburger stand.
克勞克對其清潔,服務和食物留下了深刻印象,他仰頭看了看麥當勞店上方的名字。
It read, 'McDonald's Hamburgers'.
上面寫著“麥當勞漢堡店”。
Although started six years earlier, in 1948, McDonald's was still a small business owned by two brothers, Mac and Dick McDonald.
雖然早在六年前,1948年這家店就開了,但是麥當勞仍是一家小店,所有權屬于邁克·麥當勞和迪克·麥當勞兩兄弟。
Kroc suggested that they should set up more outlets, but the brothers were happy with their life and did not want to expand further.
克勞克建議他們多開幾家分店,但兄弟倆對他們的生活很滿足,并不想進一步擴大生意。
However, they did allow Kroc to launch other branches of McDonald's for them.
不過,他們確實允許克勞克為他們開設麥當勞的其他分店。
That was the start of the biggest fast-food company in history.
這是有史以來最大的快餐公司的起始。
In 1955, Kroc opened his first McDonald's near Chicago, and many more swiftly followed.
1955年,克勞克在芝加哥附近開了第一家麥當勞店,隨后很快又開了很多。
In 1959, the 100th McDonald's was opened.
1959年,第一百家麥當勞開張了。
In 1961,Kroc took over complete ownership of the business from the brothers by paying them US $2.7 million.
1961年,克勞克花了270萬美元從麥當勞兄弟手中買下了麥當勞的全部所有權。