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The rise of chain stores in China
中國(guó)連鎖店的增長(zhǎng)
Chain stores are becoming more and more common in China. Read this article from a Chinese business journal.
連鎖店在中國(guó)變得越來(lái)越普遍。讀這篇選自一本中國(guó)商業(yè)雜刊的文章。
During the last few years, the number of chain stores has greatly increased in big cities in China.
前幾年間，中國(guó)一些大城市的連鎖店數(shù)量急劇增長(zhǎng)。
Nowadays, within a short walk along a busy street,
如今，一條繁華的大街上，走不了多遠(yuǎn)，
you are likely to find a chain store of some kind -- a fast-food restaurant, a bakery or a convenience store.
你就很可能發(fā)現(xiàn)某種連鎖店——快餐店，面包店和便利店。
Chain stores have become part of people's daily lives.
連鎖店已成為人們?nèi)粘Ｉ畹囊徊糠帧?/div>
They may pop into a BreadTalk to buy a sweet roll for breakfast on their way to work.
他們可以在上班路上順便走進(jìn)一家“面包新語(yǔ)”面包房買一個(gè)甜面包卷作早點(diǎn)。
They may visit a Lianhua Supermarket in the evening to buy some food for dinner.
他們可以在晚上去聯(lián)華超市買一些晚餐吃的食物。
For a birthday, they might celebrate with friends at a Little Sheep Hotpot Restaurant.
他們可以和朋友們?cè)谛》恃蚧疱伒陸c祝生日。
At the weekend they may go to GoMe Appliances to buy a DVD or MP3 player.
在周末，他們可以去國(guó)美電器買DVD和MP3。
Chain stores have become so popular that some people include them as a factor when deciding where to live.
連鎖店非常受歡迎，所以有些人在選擇住處時(shí)，把這一點(diǎn)也考慮在內(nèi)。
Why have chain stores grown so fast in number and influence?
為什么連鎖店的數(shù)目增長(zhǎng)如此之快，影響如此之大？
Meeting the customers' needs is the answer.
原因在于它們能滿足消費(fèi)者的需求。
Opened in convenient locations, the stores are usually next door to people's homes and close to bus stops or underground stations.
這些店開(kāi)在地理位置方便的地方，通常就在人們居住區(qū)的旁邊，而且離公共汽車站或地鐵站很近。
They offer a wide range of products in a clean, well-lit and relaxing environment.
它們?cè)谝环N干凈，明亮又輕松的環(huán)境里提供種類廣泛的產(chǎn)品。
Every store in a chain operates in the same way as the others do.
每個(gè)連鎖店和其他連鎖店的運(yùn)營(yíng)方式都是一樣的。
That way, everyone knows what to expect in case they shop there.
那樣，如果到那兒去購(gòu)物，每個(gè)人都知道可以買到什么。
The prices are reasonable too.
價(jià)格也合理。
It seems that chain stores are a welcome development in China.
連鎖店在中國(guó)的發(fā)展似乎很受歡迎。
They are certainly a new force changing people's way of life.
它們必定是改變?nèi)藗兩罘绞降男律α俊?/p>
