Anti-smoking ad campaign
抵制吸煙宣傳
Every year millions of people around the world die due to smoking.
每年,世界上有上百萬的人死于吸煙。
Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease.
每包煙都含可導致肺癌、心臟病的有毒化學物質。
This costs countries a lot of money and causes great damage to the welfare of the people.
這不僅花費掉國家大量的錢,而且對人體健康也有極大的損害。
There are huge numbers of smokers in Asia.
亞洲的煙民數量巨大。
This is why we have chosen anti-smoking as the subject of our ad campaign.
這就是我們為什么要選擇抵制吸煙作為我們這次廣告宣傳的主題。
The target audience is high-school teenagers. Our main aim is to discourage young people from smoking.
目標群眾是高中生。我們主要目的是讓年輕人放棄吸煙。
Our research shows that young people care about their health and future.
我們的調查表明年輕人在乎他們的健康和未來。
We will educate them about the bad physical effects of smoking and how smoking effects those people around them.
我們要教育他們,讓他們知道吸煙對身體的危害,又如何影響他們周圍的人。
We will explain all the advantages of not smoking, such as saving money which can then be spent on other things.
我們還要告訴他們不抽煙的所有好處,比如存錢,這些錢可以用來購買其他的東西。
Our interviews also indicate that young people are concerned about what is cool and what their friends like.
我們的采訪也顯示出年輕人在意什么是瀟灑、他們的朋友喜歡什么。
We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails.
我們還將展示吸煙并不是瀟灑或有魅力,因為它讓人們身上有難聞的味道,他們的牙齒、皮膚和指甲也很糟糕。
If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
如果我們說服年輕人不去開始,他們就會讓自己的父母或其他人也放棄吸煙。