評論
打印
How do you build an ad campaign?
你怎樣做廣告計劃？
Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
與單一廣告不同，廣告計劃是使用各種廣告類型來影響某類特定受眾的有組織的廣告系列。
When you start a successful ad campaign, you must have a clear aim and an audience in mind.
開始一個成功的廣告計劃時，你心里必須有明確的目標和廣告受眾。
It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
重要的是，你得確切弄清楚想要告訴受眾什么、想讓他們做什么。
In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.
在廣告計劃中，你可能需要利用各種不同的媒體來做廣告，其中包括海報、報紙、雜志、廣播和電視。
There are three major questions you must first consider:
首先你必須考慮三個問題：
1 Who is the audience for your ad campaign?
1 你的廣告計劃的受眾是誰？
The people you want to reach are your target audience.
你想要影響的人就是你的目標受眾。
In order to determine your audience, you will need to do a little research and analysis in advance.
要確定你的受眾，就必須做一些調查，提前分析。
You will need to explore what the audience already thinks.
你應該要發掘廣告受眾的想法。
It is very important to know your audience so you can create the right message for the right people.
了解你的廣告受眾非常重要，這樣你才能為合適的人群提供恰當的信息。
