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Public service advertisements
公益廣告
Not all ads play tricks on us though.
但是并非所有的廣告都跟我們玩花招。
PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public.
公益廣告使用一些相同的方法，比如新穎的圖像和有創意的文字，但是它們是用來為大眾服務的。
PSAs aim to teach us and help us lead better lives.
公益廣告的意圖是教育我們并且幫助我們過更好的生活。
Our government understands this and has been using PSAs to educate people for many years.
政府深知這一點，已經用公益廣告教育大眾很多年了。
China began a nationwide public service advertising campaign in 1996,
1996年，中國開始了一場全國范圍的公益廣告計劃。
and since then various types of PSAs have appeared around the country.
之后形式各樣的公益廣告便出現在全國各地。
You have probably seen or heard some of them yourself, such as, 'Yes to life, no to drugs' and 'Knowledge changes life'.
可能你也親眼見過，親耳聽過其中的一些，比如，“珍愛生命，拒絕毒品”和“知識改變命運”。
These ads deal with widespread social concerns.
這些廣告涉及普遍的社會焦點。
There are also PSAs that encourage people to support public service projects, such as Project Hope.
也有一些公益廣告鼓勵人們支持公益事業，比如希望工程。
Its motto is 'Project Hope－educating every child'.
它的口號是“希望工程—讓每個孩子都上學”。
There are even PSAs to teach us how to live healthy lives.
甚至還有一些公益廣告教人們如何過健康的生活。
One of these is, 'When you smoke cigarettes, you are slowly killing yourself.'
其中有一則這樣說“吸煙就是慢性自殺”。
All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.
所有這些廣告的意圖都是幫助大眾，按照廣告中給出的意見做，你常常可以學到很多東西。
Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.
最后我想告訴大家：想清楚為什么你要按照廣告中的建議做，或者為什么要買廣告所促銷的產品或服務。
When it comes to adverments, we must all use our intelligence and not be a slave to them!
談及廣告，我們必須運用自己的智慧，不要做廣告的奴隸！
