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Other common ideas include happiness, wealth and success.
其他常見的理念包括幸福、財富和成功。
In fact, in the world of advertisements, such content is as old as advertising itself.
事實上，就廣告界而言，這些內容都已很陳舊。
For many of today's advertisers, repeating old ideas is not a successful approach.
對當今很多廣告設計者來說，重復舊的理念已不是有效的辦法。
They realise that it does not matter how attractive the idea linked with the product is
他們意識到，與產品相關聯的理念多么吸引人并不重要
- most people know that the main purpose of the advertisement is making customers spend money.
-多數人知道廣告的主要目的就是讓消費者花錢。
Instead, these advertisers look for other ways to make people notice their products.
因此，廣告設計者尋找其他方式來使人們關注他們的產品。
The top advertisers of today believe that
當今的頂級廣告設計者認為，
using humour as well as new and unusual ideas to surprise people is important in modern advertisements.
在現代廣告中運用幽默、出其不意和新穎獨特的創意很重要。
Their aim is to create something that has never been seen before and is fascinating for people to look at.
他們的目的是要創造一種人們以前沒有見過的、賞心悅目的東西。
By doing this, they hope to make people forget that someone is trying to sell them something!
通過這樣做，他們希望能使人們忘記有人正在向他們推銷商品！
However, not all advertising is about selling products and services for a profit.
然而，并非所有的廣告都是為了盈利而推銷商品和進行服務。
Some contemporary advertisements mainly aim to make contributions to society.
一些當代廣告的主要目的使為社會做貢獻。
There are public advertisements which encourage citizens
如：公益廣告鼓勵人們
to participate in improving their neighbourhood, protecting the environment, and helping other people.
參與改善社區、保護環境和幫助他人的活動。
Over the last decade, the government has worked hard at using advertisements
在過去的十年中，政府努力用公益廣告
to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.
教育公眾防范艾滋病、節約用水、扶貧、戒煙等。
These advertisements have helped to increase public knowledge,
這些公益廣告有助于增加公眾知識，
which has made our society a better place for everyone.
使我們的社會變得更加美好。
