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Lesson 29 How to Push a Product
第29課 如何促銷商品
After a lot of hard work,
在一系列辛苦的工作之后，
you finally have your product.
你最終生產出了產品。
But that's only half the battle.
但那只完成了戰斗的一半。
Now you have to get people to buy it.
現在你需要讓人們來購買它。
Is your product easy to use?
你的產品使用方便嗎？
How can your product improve people's lives?
你的產品能怎樣改善人們的生活？
Why should people buy YOUR product?
人們為什么應該買你產品呢？
Remember, you need to make your product stand out.
記住，你需要讓你的產品很出色。
So tell people what is special about it.
所以要告訴人們它的特別之處。
How can you do that?
你能怎么做？
Here are a few suggestions.
這兒有一些建議。
Create an ad.
制作一個廣告。
First,study your customers' ages,interests and other information.
首先，了解你的顧客的年齡、興趣以及其他信息。
Second, choose a type of ad - TV,bus,magazine,newspaper or Internet.
第二，選擇廣告的類型——電視、公交、雜志、報紙還是網絡。
Third, decide what your ad will tell people about your product.
第三，確定你的廣告要告訴人們你產品的什么信息。
Find ways to catch their eye.
要找到方法來抓住他們的眼球。
Go to trade shows and present your product.
去交易展會展示你的產品。
People coming to trade shows already have an interest in similar products.
去交易展會的人們會有興趣看相似的產品。
They can experience your product,
他們會體驗你的產品，
enjoy it and even come to love it.
喜歡它，甚至愛上它。
Push your product using samples and good deals.
使用樣品和低價促銷你的商品。
People get to know the advantages of your product after they experience using it.
人們在體驗之后，開始了解你的產品的優點。
Offering samples and deals will get you more customers.
提供樣品和促銷品將會讓你擁有更多的顧客。
These suggestions can make your product really shine.
這些建議能讓你的產品搶眼。
However, good quality is the most important thing.
但是，質量好是最重要的一點。
With a good quality product and excellent advertising, you will surely succeed.
有了好質量和出色的廣告，你將一定會成功的。
