評論
打印
Recording Three
錄音三
Today, I'd like to talk about what happens when celebrity role models get behind healthy habits, but at the same time, promote junk food.
今天，我想談一談名人榜樣支持健康習慣，但同時推廣垃圾食品會發生什么。
Currently, there's mounting criticism of Michelle Obama's “Let's Move!” campaign, which fights childhood obesity by encouraging youngsters to become more physically active, and has signed on singer Beyoncé and basketball player Shaquille O'Neal, both of whom also endorse sodas, which are a major contributor to the obesity epidemic.
目前，很多人批評米歇爾·奧巴馬的“讓我們走！”運動，該運動通過鼓勵兒童身體變得更加活躍來抵制兒童肥胖，并且已經簽下了歌手碧昂絲和籃球員沙奎爾·奧尼爾，他們都為蘇打水——肥胖癥的主要貢獻者做廣告。
Now there's a lot more evidence of how powerful a celebrity— especially a professional athlete— can be in influencing children's behavior.
現在有更多的證據表明一個名人，特別是一個職業運動員，可以影響孩子的行為。
In a report published by the Rudd Center for Food Policy and Obesity at Yale University, researchers studied 100 professional athletes and their endorsement contracts.
研究人員在耶魯大學路德食品政策和肥胖中心發布的一份報告中研究了100名專業運動員及其廣告合同。
The team focused on athletes since they are theoretically the best role models for active, healthy lifestyles for children.
團隊專注于運動員，因為他們在理論上是兒童活躍、健康生活方式的最佳榜樣。
After sorting the deals by category, they determined that among the 512 brands associated with the athletes, most involved sporting goods, followed closely by food and beverage brands.
在按類別分類之后，他們確定在與運動員相關的512個品牌中，大多數涉及運動用品，緊隨其后的是食品和飲料品牌。
Sports drinks, which are often high in sugar and calories made up most of the food and drink deals, with soft drinks and fast food filling out the remainder.
高糖和卡路里的運動飲料通常占據了大部分食品和飲料的份額，軟飲料和快餐填補了剩余。
Of the 46 beverages endorsed by professional athletes, 93% relied exclusively on sugar for all of their calories.
在專業運動員認可的46種飲料中，93％完全依賴糖來攝取全部熱量。
It's no surprise that high-profile athletes can influence children's eating behaviors, but the scientists were able to quantify how prevalent these endorsements are in the children's environment.
高調的運動員可以影響兒童的飲食習慣并不奇怪，但科學家們能夠量化這些代言人在兒童環境中的流行程度。
Advertisements featuring professional athletes and their endorsed products tend to get impressive exposure on TV, radio, in print and online.
專業運動員及其認可產品的廣告往往會在電視，收音機，印刷品和網絡上曝光。
And in 2010, the researchers reported that children ages 12 to 17 saw more athlete-endorsed food and beverage brand commercials than adults.
而在2010年，研究人員報告說，12至17歲的兒童看到的運動員認可的食品和飲料品牌廣告比成年人更多。
One reason any campaign wants a popular celebrity spokesperson is because kids are attracted to them no matter what they are doing.
任何活動都想要一個受歡迎的名人來擔任發言人的一個原因是，無論他們在做什么孩子都會被他們吸引。
We can't expect kids to turn off that admiration when the same person is selling sugar.
當同一個人賣糖時，我們不能指望孩子們停止這種欽佩。
At best, kids might be confused.
最好的情況是孩子們可能會感到困惑。
At worst, they'll think the messages about soda are the same as the messages about water, but those two beverages aren't the same.
最糟糕的是，他們會認為關于蘇打水的信息與關于水的消息相同，但是這兩種飲料是不一樣的。
If children are turning to athletes as role models, it's in their best interest if their idols are consistent.
如果孩子們將運動員當作榜樣，那么如果他們的偶像是始終如一的，那對兒童來說就是最有利的。
Consistent messaging of positive behaviors will show healthier lifestyles for kids to follow.
積極行為的一致信息會給孩子們展示更健康的生活方式以便追隨。
Questions 23 to 25 are based on the recording you have just heard.
問題23至25基于你剛剛聽到的錄音。
Question 23. What is the aim of Michelle Obama's campaign?
問題23.米歇爾奧巴馬運動的目標是什么？
Question 24. What does research find about advertisements featuring professional athletes?
問題24.研究發現了專業運動員廣告的什么？
Question 25. What does the speaker think kids' idols should do?
問題25.演講者認為孩子的偶像應該怎么做？
