評論
打印
Conversation One
對話一
W: So Mike, you managed the innovation project at CucinTech.
女：邁克，你在CucinTech公司負責了一個創(chuàng)新項目。
M: I did indeed.
男：是的。
W: Well then, first, congratulations!
女：那么，首先，祝賀你！
It seems to have been very successful.
這個項目看起來很成功。
M: Thanks, yes. I really helped things turn around at CucinTech.
男：謝謝，是的。我真的幫助CucinTech扭轉(zhuǎn)了局面。
W: Was the revival in their fortunes entirely due to strategic innovation?
女：CucinTech命運的逆轉(zhuǎn)是否完全歸功于戰(zhàn)略創(chuàng)新？
M: Yes, yes I think it was. CucinTech was a company who were very much following the pack, doing what everyone else was doing, and getting rapidly left behind.
男：是的，我認為是這樣的。CucinTech以前只是一味地隨大流，重復(fù)別人的做法，所以很快就落在了其他公司的后面。
I could see there was a lot of talent there, and some great potential—particularly in their product development.
我看到公司有很多人才并且公司存在巨大的潛力——尤其是公司的產(chǎn)品研發(fā)。
I just have to harness that somehow.
我只是合理地利用了一下。
W: Was innovation at the core of the project?
女：這個項目的核心就是創(chuàng)新？
M: Absolutely. If it doesn't sound like too much of a cliche, our world is constantly changing, and it's changing quickly.
男：當然了。這聽上去不太像陳詞濫調(diào)，我們的世界在不斷快速地變化。
We need to be innovating constantly to keep up with this.
我們需要不斷創(chuàng)新，以跟上時代的步伐。
Stand still, and you're lost.
停滯不前就等于落后。
W: No stopping to sniff the roses?
女：難道都不能稍作停歇嗎？
M: Well, I'll do that in my personal life, sure.
男：在我的個人生活中，我可能會稍作停歇。
But as a business strategy, I'm afraid there's no stopping.
但是在商業(yè)策略中，我恐怕是不能停歇的。
W: What exactly is strategic innovation then?
女：策略創(chuàng)新到底指的是什么？
M: Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of the company, and that it's related to the company's overall strategy.
男：策略創(chuàng)新是管理創(chuàng)新的過程，要確保在公司里全面展開，策略創(chuàng)新還與公司的總體戰(zhàn)略相關(guān)。
W: I see.
女：我明白了。
M: So, instead of innovation for innovation's sake and new products being created simply because the technology is there,
男：所以，不要為了創(chuàng)新而去創(chuàng)新，也不要僅依靠現(xiàn)有的科技去創(chuàng)造新產(chǎn)品。
the company culture must switch from these point-in-time innovations to a continuous pipeline of innovations from everywhere and everyone.
企業(yè)文化必須從短時創(chuàng)新轉(zhuǎn)變成每個人都隨時隨地地創(chuàng)新。
W: How did you align strategies throughout the company?
女：你是如何加強整個公司的策略創(chuàng)新的？
M: I soon became aware that campaigning is useless.
男：我很快就意識到在公司倡導(dǎo)創(chuàng)新是沒用的。
People take no notice. Simply it came about through good practice trickling down.
這不能引起人們的注意。只有良好的實踐結(jié)果逐漸深入人心，人們才會接受它。
This built consent—people could see it was the best way to work.
這樣人們就能達成一致——人們明白創(chuàng)新才是最好的工作方式。
W: Does innovation on this scale really give a competitive advantage?
女：創(chuàng)新真的能加強公司的競爭優(yōu)勢嗎？
M: I am certain of it. Absolutely.
男：我對此非常確信。
Especially if it's difficult for a competitor to copy.
尤其是，當創(chuàng)新不容易被競爭者抄襲的時候。
The risk is, of course, that innovation may frequently lead to imitation.
當然，創(chuàng)新的風(fēng)險是可能會經(jīng)常被模仿。
W: But not if it's strategic?
女：但是如果是策略創(chuàng)新，那么就不容易被模仿了。
M: Precisely!
男：非常正確！
W: Thanks for talking to us.
女：非常感謝你接受我們的采訪。
M: Sure.
男：不客氣。
Questions 1 to 4 are based on the conversation you have just heard.
問題1到4是基于剛剛所聽到的那段錄音。
Question1. What seems to have been very successful according to the woman speaker?
問題1：這位女士說什么是非常成功的？
Question2. What did the company lack before the man's scheme was implemented?
問題2：男士的計劃實施之前，公司缺乏什么？
Question3. What does the man say he should do in his business?
問題3：男士說在商業(yè)領(lǐng)域他應(yīng)該做的是什么？
Question4. What does the man say is the risk of innovation?
問題4：男士說創(chuàng)新的風(fēng)險是什么？
譯文屬可可原創(chuàng)，僅供學(xué)習(xí)和交流使用，未經(jīng)允許不得轉(zhuǎn)載
