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Almost all companies recognize the importance of innovation today.
如今，幾乎所有的公司都知道創(chuàng)新的重要性，
But not many are able to integrate innovation into their business.
但是真正能夠?qū)?chuàng)新融入到其業(yè)務(wù)當(dāng)中的卻不多。
A commentary in the Shanghai Daily points out that innovation doesn't mean piles of documents.
《上海日報》的一篇評論文章指出，發(fā)明并不簡單的是一摞摞的文件。
It is something more practical.
而是實際的東西。
The article says many people tend to assume that innovation just means creating something new,but actually it's more than that.
文章中說到，很多人認為發(fā)明就是創(chuàng)造出新的東西，但事實上不止如此。
It's an attitude of doing things.
它還代表了一種做事的方式。
A company should find ways to innovate not just in products but also in functions, business models and processes.
一個公司要尋求的不僅僅是產(chǎn)品創(chuàng)新，還應(yīng)尋求運營、商業(yè)模式和流程方面的創(chuàng)新。
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success.
文章還引用了寶潔公司為例，稱真正有創(chuàng)新精神的公司應(yīng)該發(fā)展創(chuàng)新文化，并以其作為成功的主要工具。
Procter & Gamble has a "Corporate Innovation Fund" which offers big rewards for high-risk ideas that succeed.
寶潔公司有一個“企業(yè)創(chuàng)新基金”，該基金用于獎勵獲得成功的大膽創(chuàng)意。
It also has a special innovation facility for its employees.
該公司還有專門的員工創(chuàng)新基地。
Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead.
有時候員工幾個星期不去公司上班，而是在創(chuàng)新基地一起互動交流。
In conclusion, the article says innovative ideas alone do not ensure success.
歸結(jié)起來，這篇文章表達的意思是創(chuàng)新的想法未必意味著成功。
It's pointless unless there is repeatable process in place to turn inspiration into financial performance.
如果不能將靈感通過某個過程轉(zhuǎn)化為財務(wù)收益，所有的想法都是徒勞。
Questions 5 and 7 are based on the news report you have just heard.
請根據(jù)你剛剛聽到的新聞報道回答第5-7題。
5. What is the problem with many companies according to the news report?
新聞報道中指出很多公司的問題是什么？
6. What do many people tend to think of innovation?
多數(shù)人對創(chuàng)新的理解是什么？
7. What does the company Procter & Gamble owe its success to?
寶潔公司的成功歸功于什么？
譯文屬可可原創(chuàng)，僅供學(xué)習(xí)和交流使用，未經(jīng)允許不得轉(zhuǎn)載
