評論
打印
Woman: Bookstore has certainly been very successful. Why do you think that is?
毫無疑問，Bookstore公司開得非常成功。為什么你會這樣認為？
Man: Well, it's not been easy. For the first five years, it was a struggle raising funds and developing the right software.
這并不容易。在最初的5年里，籌款和研發正確的軟件都是十分艱難的。
The ideas weren't the difficult bit. If you and I sat down here for an hour, we'd come up with a hundred good ideas.
難的不是想不出點子。如果我和你在這里坐一小時，我們能想出一百個好點子。
The hard bit is making those ideas work.
難的地方在于實現這些點子，實現這些想法。
There are several key elements, which for me were research, recruiting the right staff, and prioritising.
有一些關鍵要素，對于我來說，它們是：研究、招聘對的員工以及分清楚輕重緩急。
Woman: And you're satisfied with your customer growth?
你對客戶增長還滿意嗎？
Man: Well, it was a bit slow at first but then it picked up and from May '97 we started to see our greatest growth.
起初有點慢，但后來就快了，從97年5月，我們就開始看到最大幅的增長。
We went from a hundred and twenty million dollars annual sales revenue to two hundred and thirty million dollars by the end of that year,
我們的年銷售收入達到1.2億美元，而到當年年底，該數字則達到了2.3億美元，
and from 340,000 customers to 15 million. 58% of them were repeat customers.
顧客數量從34萬達到了1500萬。他們中的58%都是回頭客。
By '98, sales had reached almost three hundred and ten million dollars.
到98年，銷售額達到了將近3.1億美元。
Woman: And is Bookstore's success reflected in its profits?
Bookstore公司的成功反映在盈利上了嗎？
Man: Well, at the moment we're focusing on introducing ourselves to customers and we spend a lot on advertising.
現在我們正側重于把自己介紹給顧客，我們在廣告宣傳上花費了很多。
Anything else would be a poor management decision. But, of course, it's reflected in our final figures.
其他的做法就不是好的管理決策。但是，當然了，這反映在了最終數據中。
It's not unusual for a four-year-old company like ours to be in an investment cycle.
對于像我們這樣成立4年的公司來說，處在一個投資周期是很常見的。
What is more unusual is for a young company like Bookstore to be sold on the stock market, which happened in July '97.
而對于一個像Bookstore這樣的年輕公司來說，上市就是更加少見的了，而我們公司則在97年7月就做到了。
