評論
打印
Man:Today we welcome Elena Chan, Chief Executive of Adora, the retail outlet specialising in women's clothing, and home furniture.
今天，我們歡迎Adora的首席執(zhí)行官埃琳娜·陳。Adora是一家專營女裝和家俱的零售店。
Woman: Good morning.
早上好。
Man:Good morning Elena.
早上好，埃琳娜。
Now first of all, we've just heard in the financial news that Adora has had a disappointing season in the UK with a significant drop in sales.
首先，我們剛剛從財經(jīng)新聞得知，本季Adora在英國的銷售業(yè)績不盡人意，銷量大幅下降。
What do you think has caused that?
你認為是什么原因呢？
Woman:Well, people certainly aren't spending less, so I think you have to look for another reason.
恩，消費需求并沒有減少，所以我認為你必須得找到一個理由。
In fact, in general, the price of clothing is going down, so the market is extremely competitive at all levels.
事實上，服裝的價格總體在下降，所以各行各業(yè)的市場競爭都非常激烈。
At Adora, we offer high quality items with a higher price and some people say this pricing policy is responsible for the drop, but I don't believe that's so.
Adora的商品質量好，但價格也高，一些人說這種價格政策是導致價格下跌的原因，但我并不贊同。
Man:So what will your strategy be for this year?
那么你今年的銷售策略是什么呢?
Woman:Well rather than aiming to increase sales, we'll be focussing on becoming more profitable.
我們的目標不是提高銷售額，而是提高利潤。
By reducing overheads, we think that will be possible.
我們認為減少開支這個方法是可行的。
Of course, we also want to maintain the quality of our products. There won't be any cuts there.
當然，我們也要保證產品的質量，不會有任何偷工減料的行為。
