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Levi’s have been the most famous brand of jeans and denim clothing for decades. Levi Strauss & Co. was founded in 1853 when Levi Strauss emigrated from Germany to San Francisco to help with his brothers’ dry goods business. The company began producing denim overalls in the 1870s but did not start making jeans untilthe 1920s. Strauss and his partner Jacob Davis patented the copper rivet to reinforce clothing in 1873. Itwas to become a key part of their jeans design. The demand for their jeans skyrocketed in WWII. This saw their sales staff grow from 15 before the War to 22,000 in 35 countries just after it. Levi's jeans became popular with young people in the 1950s and ‘60s. The 501 was then, and is today, their biggest-selling product. The company leads the fashion industry in the number of trademark infringement cases.
幾十年來(lái)，李維斯一直是最知名的牛仔品牌。李維·斯特勞斯公司創(chuàng)建于1853年，當(dāng)時(shí)李維·斯特勞斯從德國(guó)移民到舊金山幫助哥哥打點(diǎn)紡織品生意。19世紀(jì)79年代，該公司開(kāi)始生產(chǎn)粗棉布的工裝褲，但是直到20世紀(jì)20年代才開(kāi)始生產(chǎn)牛仔褲。1873年，斯特勞斯和他的搭檔雅各布·戴維斯注冊(cè)了第一條用撞釘固定褲袋縫口的褲子。這也成為了牛仔褲設(shè)計(jì)中最為重要的一環(huán)。二戰(zhàn)期間，他們的牛仔褲供不應(yīng)求。他們的員工數(shù)量也從戰(zhàn)前的15人上升到了戰(zhàn)后的2萬(wàn)2千人，并遍及全球35個(gè)國(guó)家。20世紀(jì)的5，60年代，李維斯的牛仔褲獲得了年輕人的青睞。李維斯501款已經(jīng)成為了銷(xiāo)售量最大的產(chǎn)品。該公司還走在了時(shí)尚產(chǎn)業(yè)的最前端，并解決了許多商標(biāo)侵權(quán)案件。
譯文屬可可英語(yǔ)原創(chuàng)，未經(jīng)允許，不得轉(zhuǎn)載。
