聽力原文:
Marlboro is the world’s largest selling brand of cigarettes. It is made by the Philip Morris Company, originally a London-based cigarette maker. Philip Morris named the cigarette after the location of the company’s first factory in London’s Great Marlborough Street. In 1902, Morris created a New York branch to market his brands in the U.S.A. The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette. In the 1960s that changed as “Marlboro Man” came along. In America, Marlboro is the number one cigarette brand. In 2009, Marlboro's market share of 42% was larger than its two largestcompetitors combined. Marlboro had to rebrand products marketed as "Lights” or "Mild” because that gave the impression its cigarettes are safe. Marlboro has been a big sponsor of motor racing since 1972.
萬寶路是全球銷售量最大的煙草品牌,它是由倫敦煙草公司菲利普·莫里斯制造
。菲利普·莫里斯將第一家公司廠址所在的倫敦萬寶路街命名為公司的煙草品牌 。1902年,莫里斯在紐約開創了分公司,其產品開始在美國銷售 。品牌名稱也變得更加簡潔明朗,易于拼寫,到1924年,萬寶路在廣告中將其宣傳成是女人的香煙 。20世紀60年代,“萬寶路男性”也應運而生 。在美國,萬寶路是香煙第一品牌 。2009年,萬寶路的市場份額比兩大競爭對手的總和還要多42% 。為了讓消費者認定該品牌香煙的安全性,公司將產品宣傳為“Lights”或是“Mild” 。從1972年開始,萬寶路就一直是賽車運動的重要贊助商 。譯文屬可可英語原創,未經允許,不得轉載 。