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No matter what kind of business situation I'm in,
不管處在什么樣的商業環境中，
it's always important to know exactly who the individual is I'm communicating with.
了解交流對象總是很重要的。
The worst mistake you can make is to fail to find out what drives them - money, status or whatever.
你可能犯的最糟糕的錯誤就是找不出他們的動機——金錢、地位或者其它。
Once you've worked that out, you'll be able to ensure you communicate what's in it for them personally.
一旦解決了這個問題，你就能確保在交流過程中了解他們的動機。
This should essentially govern the way you respond to people, enabling you to stay in control of the situation and achieve the desired outcome.
從根本上來說，你應該管理好對人的反應方式，從而掌控局面并達到預期的結果
I've learnt some valuable management lessons over the years, not least in how to avoid the failure of a project.
這些年來，我學到了一些有價值的管理經驗，尤其是在如何避免項目失敗方面。
No matter what your position is, you always have to be prepared for opposition.
無論職位如何，你總是要做好反對的準備。
And it's important to anticipate this by getting as many colleagues as possible on your side,
提前做好準備，讓盡可能多的同事站在你這邊是很重要的
so that if, in discussions, someone objects to your plans, you - and a number of others - are able to give an immediate response in order to silence your opponent.
因此，如果討論中有人反對你的計劃，你以及其他一些人就能夠立即做出反應，讓對手保持沉默。
