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London & Partners, the public-private partnership set up by Boris Johnson in 2011 to promote the capital,
鮑里斯·約翰遜于2011年為推廣倫敦而成立的公私合作機構倫敦發展促進署估計，
estimates that event leisure tourism contributed 2.8bn pounds to the city's economy in 2015 alone, 644m pounds of which was from overseas "events tourists".
僅在2015年，休閑活動旅游業就為倫敦經濟貢獻了28億英鎊，其中6.44億英鎊來自海外“活動游客”。
Increasingly, people come not for the UK per se, but the things happening in it.
越來越多的人不是為了英國本身而來，而是為了英國發生的事情。
Chief among these are sporting events, which generate more than 70% of major events-related spending in London (music is some way behind).
其中最主要的是體育賽事，在倫敦，它貢獻了超過70%的重大活動相關消費（音樂活動則遠遠落后）。
Amid huge fanfare in the past few years, a growing number of major international NBA, NFL and MLB games have come to London.
在過去幾年的大肆宣傳中，越來越多的大型國際比賽(NBA, NFL和MLB)都來到了倫敦舉行。
According to London & Partners, 250,000 people have attended "NFL on Regent Street",
據倫敦發展促進署，25萬人參加了在攝政街舉行的NFL活動。
which isn't even an American Football game, just a promotional event for the idea of one.
它甚至不是一場美式橄欖球比賽，只是一種宣傳活動。
Where there are crowds, there are consumers, and in the absence of state support,
哪里有人群，哪里就有消費者，在沒有國家支持的情況下，
commercial sponsorship (itself rebranded as "partnership") tracks the events industry's every move.
商業贊助(其本身被重新命名為“合作伙伴關系”)跟蹤活動行業的每一個動作。
Last year, the capital played host to the Virgin Money London Marathon, the Prudential RideLondon, the Guinness Six Nations and the EFG London Jazz Festival.
去年，倫敦舉辦了倫敦馬拉松賽、保誠自行車節、六國橄欖球錦標賽和EFG倫敦爵士音樂節。
Meanwhile, Pride in London somehow managed to rack up 73 "partners" in 2019,
與此同時，“倫敦同志大游行”在2019年不知怎么地獲得了73個“合作伙伴”，
from headline sponsors Tesco to PlayStation, the Scouts, the London Stock Exchange, Revlon and Foxtons,
從頭條贊助商特易購到索尼游戲機，英國童軍總會，倫敦證券交易所，露華濃和福克斯頓。
amid criticisms that the politics has been drained out of it in favour of corporate "pinkwashing".
當時恰逢有人批評，政治已經被完全排除，取而代之的是企業的“粉紅裝飾”。
It's hard to refute the argument that the more carefully planned and managed a large event is,
很難駁斥這個論點，一項大型活動被計劃和運營地越仔細，
the safer it is for those inside it, and the more the crowd will enjoy it.
參與的人就會越安全，群眾也會越享受它。
Not only do you minimise the risk of injury or potential trouble,
不僅能最小化受傷和出現潛在麻煩的風險，
but everyone – not least the most vulnerable – benefits when you have accessibility for people with mobility issues,
而且能使每個人——尤其是那些最脆弱的人——受益，你可以為那些有行走問題的人提供便利，
the right number of toilets, the right number of exits, the right transport access, good sightlines, food and water and childcare facilities.
配備合適數量的廁所，合適數量的出口，恰當的交通通道，良好的視線，食物和水，以及托兒設施。
