評論
打印
Iger went about it in an unusual way. When he first talked to Jobs,
這一次艾格用了不同尋常的方式。當他第一次和喬布斯提起這件事的時候，
he admitted the revelation that had occurred to him in Hong Kong and how it convinced him that Disney badly needed Pixar.
坦陳了自己在香港的感悟，他認為迪士尼是太需要皮克斯了。
"That's why I just loved Bob Iger," recalled Jobs. "He just blurted it out.
喬布斯回憶道：“這就是我很喜歡鮑勃·艾格的原因，他是個心直口快的人。
Now that's the dumbest thing you can do as you enter a negotiation, at least according to the traditional rule book.
在談判中這么早就泄露底牌是一種最愚蠢的做法，至少按照傳統的規則來說是這樣的。
He just put his cards out on the table and said, 'We're screwed.'
他就那么把他的牌攤在桌面上，說了句‘我們完蛋了’。
I immediately liked the guy, because that' s how I worked too.
我立刻就喜歡上了這個家伙，因為我也是這種人。
Let's just immediately put all the cards on the table and see where they fall."
所以我們就馬上把所有的牌都攤在桌上，看看他是在哪里摔的跟頭。”
(In fact that was not usually Jobs's mode of operation.
（事實上，這并不是喬布斯慣常的操作模式。
He often began negotiations by proclaiming that the other company's products or services sucked.)
通常情況下，在談判最初的階段，他都會抱怨其他公司的產品或服務不好。）
Jobs and Iger took a lot of walks—around the Apple campus, in Palo Alto, at the Allen and Co. retreat in Sun Valley.
喬布斯和艾格在帕洛奧圖的蘋果園區一起走了很久，又到了位于森尼韋爾的艾倫公司的度假中心。
At first they came up with a plan for a new distribution deal:
起初，他們商定了一個關于發行的新計劃：
Pixar would get back all the rights to the movies and characters it had already produced in return for Disney's getting an equity stake in Pixar,
皮克斯將收回所有之前制造的電影和卡通人物的版權，作為回報，迪士尼將掌控皮克斯的一部分股權；
and it would pay Disney a simple fee to distribute its future movies.
對于未來的電影，皮克斯將向迪士尼支付一定的發行費用。
But Iger worried that such a deal would simply set Pixar up as a competitor to Disney,
但是艾格擔心這么做會把皮克斯變成迪士尼的一個強大的競爭對手，
which would be bad even if Disney had an equity stake in it.
即使迪士尼擁有一部分股權，也可能會造成不好的結果。
So he began to hint that maybe they should actually do something bigger.
所以，他開始向喬布斯暗示，也許他們可以做得更大。
"I want you to know that I am really thinking out of the box on this," he said.
他說：“我想讓你知道，關于這個問題我有個比較創新的想法。”
Jobs seemed to encourage the advances.
喬布斯似乎比較感興趣。
"It wasn't too long before it was clear to both of us that this discussion might lead to an acquisition discussion," Jobs recalled.
他回憶道：“沒過多久，我們就明確了這場合作將以收購的方式進行。”
