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Here's one from Microsoft, the windows media player.
這款是微軟的產品，微軟媒體播放器。
And here's one from MusicMatch that HPOMs for their machines.
這款是MusicMatch為他們的機器研發的產品。
Now, if you look at these things, there's something that pops out right away,
看到這些軟件，你很快會產生一些想法，
especially if you're not already using one.
特別是當你沒有真正開始使用的時候。
They are too complex. They're really difficult to learn and use.
那就是他們太復雜了。學習和使用起來都非常困難。
I've talked to so many people using them,
我跟很多使用這些軟件的人聊過天，
but don't even know three ports of the features, because they're too complicated.
但到現在都還不知道它們的三個特點，因為它們太復雜了。
And they have restrictions. Some of them don't let you encode into MP3, which is the most popular format.
而且它們設了很多的限制。其中一些不允許你編碼成mp3格式，而mp3是現在最流行的格式。
Most of them limit the encoding quality.
還有其中大部分都會限制你的文件編碼質量。
So they don't let you get really high quality.
因為他們不想讓你獲得真正高質量的文件。
Most of them throttle the encoding speed.
大部分軟件會限制編碼速度。
So you're sitting there waiting longer than you have to.
于是你不得不坐在那里，浪費不必要的時間去等待。
And all of them throttle the CD, burning speed to 2X. Now why they do this?
并且所有軟件都把光盤的寫入速度限制到了2X。為什么他們要這么做呢？
They do this so that you give them more money to buy a Pro version that takes away these restrictions, usually about $30.
是因為這樣你們就會給他們更多的錢，去買去除了這些限制的專業版，價格通常是30美元。
We're gonna change all this today with something we call iTunes.
所有這一切將會在今天做出改變，因為我們有了稱之為iTunes的東西。
