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McDonald's had by far the most efficient kitchen he'd ever seen, and he immediately lobbied the brothers to let him franchise the business.
麥當勞餐廳擁有迄今為止他所見過的最高效的廚房，他立即游說倆兄弟讓他特許經營這項生意。
In 1961 he bought out the co-founders for $2.7 million, and in 1965 he took the company public.
1961年，他以270萬美元收購了聯合創始人的全部產權，并于1965年將公司上市。
Today, McDonald's is the world's most recognizable restaurant empire and a formidable real estate venture
如今，麥當勞是世界上最知名的餐飲帝國，也是一家強大的房地產企業，
—its franchising model has earned the company a fortune by acquiring and subsequently leasing the land beneath stores to their operators.
其特許經營模式通過收購并隨后將店下土地出租給運營商，為公司贏得財富。
For a half-century, McDonald's greased its way onto every continent except Antarctica.
半個世紀以來，麥當勞在除南極洲以外的每片大陸上都大肆進行宣傳。
It stayed ahead of scores of copycats, but the baby boomer loyalty that propped it up has steadily waned.
它仍然領先于許多模仿者，但是支撐它的嬰兒潮一代的忠誠度卻在不斷下降。
It's also become something of a cultural laggard. The suitability of McDonald's in a looming Age of Kale was aggressively pondered in Super Size Me,
它也成為了一種文化落伍者。麥當勞是否能夠適應即將到來的凱爾時代，在2004年的紀錄片《超碼的我》（Super-Size Me）中得到了積極的思考，
the 2004 documentary film in which director Morgan Spurlock attempts to subsist on the restaurant chain's food for a month.
在這部影片中，導演摩根·斯普洛克試圖用這家連鎖餐廳的食物生存一個月。
He cast the company as an abhorrent peddler of heartburn and substandard bowel movements.
他把這家公司說成是一個引起胃灼熱和腸運動的令人憎惡的小販。
There's also the inevitable discomfort of being one of the world's largest purchasers of beef and poultry.
作為世界上最大的牛肉和家禽購買者之一，也會引發不可避免的尷尬。
Younger generations concerned about the environmental cost of industrialized meat are opting for plant-based alternatives
關心工業化肉類環境成本的年輕一代正在選擇以植物為基礎的替代品，
such as Beyond Meat and the Impossible Burger, which is now available at Burger King.
比如美國人造肉“超越肉類”公司（Beyond Meat）和純素“不可能漢堡”公司（Impossible Burger）的產品，現在都可以在漢堡王買到。
Animal-rights activists regularly erect giant inflatable chickens with bereaved expressions on the sidewalk outside McDonald's new head office in downtown Chicago.
在芝加哥市中心麥當勞新總部外的人行道上，保護動物權利的活躍分子經常豎起巨大的充氣小雞，上面畫著喪親的表情。
The company boasts a market valuation of $159 billion and an immense global reach, feeding about 1% of the human population daily.
該公司號稱擁有1590億美元的市場價值和巨大的全球影響力，每天養活約1%的人口。
But even in the fast-food realm it dominates, its share of the U.S. market has shrunk to 13.7% from 15.6% in 2013, according to data from Euromonitor International,
但是據歐睿信息咨詢公司（Euromonitor International）的數據顯示，即使在主導的快餐領域，其在美國市場的份額也從2013年的15.6%縮水至13.7%，
ceding ground to Pret a Manger and Panera Bread Co.
讓位給快餐店 Pret A Manger和美國連鎖面包店巨頭Panera Bread。
