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"He looked at me and said, 'We're not going to go through the traditional market pilot and study delivery for six months.
“他看著我說，我們六個月內(nèi)不會進行傳統(tǒng)的市場試點和研究配送。
We're just going to do it. " says Lucy Brady, who oversees McDonald's global strategy and business development teams.
負責麥當勞全球戰(zhàn)略和業(yè)務發(fā)展團隊的露西·布雷迪表示：“我們就要這么做了。”
He instructed her to get every country manager on a conference call on Monday morning.
他指示她，讓每個國家的經(jīng)理在周一上午召開電話會議。
Brady cautioned him that it might be difficult to reach some managers who'd already left for the holiday;
布雷迪提醒他，可能很難聯(lián)系到一些已經(jīng)去度假的經(jīng)理；
Easterbrook said everyone could spare a half-hour.
伊斯特布魯克說，每個人都可以抽出半小時的時間。
He would command each manager to nominate their best executive
他將命令每位經(jīng)理提名他們最優(yōu)秀的高管，
to the task of building an online delivery business that would aim to be fully operational by the beginning of January—in two weeks' time.
負責建立在線投遞業(yè)務，目標是在兩周后的一月初全面運營。
When Brady suggested they target delivery from 3,000 restaurants by July 1,
當布雷迪建議他們在7月1日前從三千家餐廳發(fā)貨時，
he told her he would be disappointed if they didn't get to 18,000—about half of McDonald's locations around the globe.
他告訴她，如果他們沒有到達18000家餐廳（麥當勞在全球大約一半的門店），他將感到失望。
Management's compensation would be tied to the speed and breadth of the rollout,
管理層的薪酬將與試運行的速度和廣度掛鉤，
and the only limiting factor Easterbrook would accept would be the number of couriers in cars, on bikes, and on foot that their delivery partners could supply.
伊斯特布魯克唯一接受的限制因素是，他們的配送伙伴可以提供的汽車、自行車和步行送貨員的數(shù)量。
For the widest possible deployment, McDonald's teamed with Uber Eats.
為了盡可能廣泛的部署，麥當勞與送餐應用Uber Eats聯(lián)手。
The partnership was so significant
這一合作關(guān)系意義重大，
that Uber Technologies Inc. devoted two full pages to its then-exclusive delivery agreement with McDonald's in a roadshow prospectus ahead of Uber's initial public offering in May.
在5月份Uber首次公開募股之前，優(yōu)步科技公司（Uber Technologies Inc.）在一份路演招股書中用了整整兩頁的篇幅，闡述當時與麥當勞的獨家配送協(xié)議。
Easterbrook now regularly uses the service while traveling on business to gauge its quality.
伊斯特布魯克現(xiàn)在經(jīng)常在出差時，使用這項服務來衡量其質(zhì)量。
