Connected to this- making them specific. In other words, it's not I'm going to improve sales pretty soon, or very quickly, but rather- I'm going to increase sales 5 percent by December 31, 2008. Specific lifeline as well as specific project.
加上日期,使它們細化,換言之,不是說我馬上,或者很快就會提升銷量,而是我會在2008年12月31日前使銷量增加5%。具體的最早期限,以及具體的目標。
Also, let's say that I want to become fit. It's not just the generic "I want to become fitter"; it's rather "I'm going to run 5 miles, 4 times a week by October 15, 2008. " Concrete. Specific.
同樣,比如說我想健身,不是一般的“我想要更苗條健康”;而是“我要在2008年10月15日前每周跑四次步,每次5英里”明確,具體的目標。

Remember what we talked about- the most important thing about goals is not achieving those goals It's not that is what would make us happy or sad if we do or don't achieve them. The key is to energize us, to motivate us, to liberate us, to contribute as a means toward the end- the end being the journey. The goals that facilitate the journey best or goals that we actually have- not all goals, but some goals- 50 percent of achieving.
我們講過:制定目標最重要的不是在于完成這些目標,不是說我們會因為完成就感到高興或者沒完成就悲傷,其關鍵在于給予我們能量,給予我們動力,使我們自由,是通往最終目的的一種方式,而最終目的是過程本身。是那些最有助于這個過程的目標或者,我們所擁有的不是所有,但一部分,完成了一半的目標。
It's the goals such as Kennedy set in 1962, "we will reach the moon by the end of the decade," at the time when the metal that was necessary to withstand the heat of getting out of the space and coming back to earth was not even invented.
就像肯尼迪在1962年提出的目標“我們要在這十年中登上月球”而那時能夠忍受飛到外太空以及回到地球所產生的高溫的金屬都還沒發明出來。