評論
打印
Any other CEO would have jumped into a mosh pit to have U2 in an ad, but Jobs pushed back a bit.
要是換成其他的CEO，都會在廣告里盡可能多地展示U2樂隊，但是喬布斯對此持保留態度。
Apple didn't feature recognizable people in the iPod ads, just silhouettes.
蘋果從來不會在iPod廣告里清晰地展現人物的臉孔，只有剪影。
(The Dylan ad had not yet been made.)
（當時還沒拍迪倫的廣告。）
"You have silhouettes of fans," Bono replied, "so couldn't the next phase be silhouettes of artists?"
波諾回答說：“你的廣告里有粉絲的剪影，那下一步為什么不做些藝人的剪影？”
Jobs said it sounded like an idea worth exploring.
喬布斯認為這值得一試。
Bono left a copy of the unreleased album, How to Dismantle an Atomic Bomb, for Jobs to hear.
波諾留下了一張尚未發行的專輯《如何拆除原子彈》給喬布斯聽。
"He was the only person outside the band who had it," Bono said.
波諾說：“他是樂隊之外唯一一個擁有這張專輯的人。”
A round of meetings ensued.
一系列會談就此開始。
Jobs flew down to talk to Jimmy Iovine, whose Interscope records distributed U2,
喬布斯開始和吉米·約維內進行商談，他所在的環球音樂集團負責發行U2樂隊的作品。
at his house in the Holmby Hills section of Los Angeles.
喬布斯來到約維內位于洛杉磯荷爾貝山的家中。
The Edge was there, along with U2's manager, Paul McGuinness.
U2樂隊的主備吉他手刀刃和經紀人保羅·麥吉尼斯也在場。
Another meeting took place in Jobs's kitchen, with McGuinness writing down the deal points in the back of his diary.
另一次會談是在喬布斯的廚房，麥吉尼斯在日記本背面寫下了合作細節。
U2 would appear in the commercial,
U2樂隊將出現在電視廣告片中，
and Apple would vigorously promote the album in multiple venues, ranging from billboards to the iTunes homepage.
蘋果要通過多個渠道大力推廣U2的新專輯，從“公告牌”排行榜到iTunes主頁。
The band would get no direct fee, but it would get royalties from the sale of a special U2 edition of the iPod.
樂隊不會獲得直接的報酬，但是可以從U2特別版iPod的銷售中分得版稅。
Bono believed, like Lack, that the musicians should get a royalty on each iPod sold,
和拉克一樣，波諾也認為藝人們應該從每一臺iPod的銷售中分成，
and this was his small attempt to assert the principle in a limited way for his band.
他堅持這一原則，并用一種特定的方式為樂隊作出了努力。
"Bono and I asked Steve to make us a black one," Iovine recalled.
約維內回憶道：“波諾和我要求史蒂夫為我們制作一批黑色的。
"We weren't just doing a commercial sponsorship, we were making a co-branding deal."
我們不僅僅是贊助了廣告，我們做的是品牌聯合推廣。”
"We wanted our own iPod, something distinct from the regular white ones," Bono recalled.
“我們希望推出自己的iPod，和普通的白色版本不同。”波諾回憶道。
"We wanted black, but Steve said, 'We've tried other colors than white, and they don't work.'"
“我們想做黑色的，但是史蒂夫說我們已經嘗試過白色以外的其他顏色了，但是行不通。’”
A few days later Jobs relented and accepted the idea, tentatively.
幾天后，喬布斯妥協了，暫時接受了這個想法。
