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Jobs became obsessed by every detail of the Dylan commercial.
喬布斯開始格外關注迪倫廣告的每一個細節。
Rosen flew to Cupertino so that they could go through the album and pick the song they wanted to use, which ended up being "Someday Baby."
羅森飛來庫比蒂諾，和喬布斯一起挑選廣告里使用的歌曲，最后他們選中了《有一天，寶貝》，
Jobs approved a test video that Clow made using a stand-in for Dylan, which was then shot in Nashville with Dylan himself.
克勞先用替身代替迪倫制作了一個樣片，喬布斯批準了，然后再派人去納什維爾讓迪倫本人拍攝。
But when it came back, Jobs hated it. It wasn't distinctive enough. He wanted a new style.
但是等正式的片子回來之后，喬布斯又不滿意了。他說這不夠特別，他想要一個新的風格。
So Clow hired another director, and Rosen was able to convince Dylan to retape the entire commercial.
所以克勞又請了另一個導演，羅森又說服迪倫重新拍攝。
This time it was done with a gently backlit cowboy-hatted Dylan sitting on a stool, strumming and singing,
這次是在輕柔的背光下，迪倫戴著牛仔帽，坐在一張高腳凳上，抱著吉他漫不經心地邊彈邊唱；
while a hip woman in a newsboy cap dances with her iPod. Jobs loved it.
另一個鏡頭中，一個嘻哈風格的女性戴著報童帽、拿著iPod翩翩起舞。喬布斯很喜歡。
The ad showed the halo effect of the iPod's marketing:
這則廣告體現了iPod營銷策略的“光環效應”，
It helped Dylan win a younger audience, just as the iPod had done for Apple computers.
它為迪倫贏得了年輕一代的歌迷，就像iPod促進了蘋果電腦的銷售那樣。
Because of the ad, Dylan's album was number one on the Billboard chart its first week,
在這則廣告的推動下，迪倫的新專輯在發行后的第一周就躍居“公吿牌”排行榜的第一名，
topping hot-selling albums by Christina Aguilera and Outkast.
超過了當時人氣正旺的克里斯蒂娜·阿奎萊拉和說唱組合Outkast。
It was the first time Dylan had reached the top spot since Desire in 1976, thirty years earlier.
自1976年的《渴望》專輯以來，迪倫在30年后再次榮登寶座。
Ad Age headlined Apple's role in propelling Dylan.
《廣告時代》雜志刊登了以“蘋果對迪倫的推動作用”為題的文章。
"The iTunes spot wasn't just a run-of-the-mill celebrity-endorsement deal
“這次iTunes和迪倫的合作不是通常意義上的‘和明星簽協議’，
in which a big brand signs a big check to tap into the equity of a big star," it reported.
不是大品牌花巨資請一個明星代言那么簡單。”其中寫道。
"This one flipped the formula, with the all-powerful Apple brand giving Mr. Dylan access to younger demographics
“他們打破了陳規，這次是強大的蘋果品牌為迪倫先生開拓了年輕歌迷的市場，
and helping propel his sales to places they hadn't been since the Ford administration."
并幫助他把專輯賣到了他們自從福特政府時期以來從沒有到過的地方。”
