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As part of the deal, Dylan appeared in a television ad for the iPod, featuring his new album, Modern Times.
作為交易的一部分，迪倫還拍了一部關(guān)于iPod的電視廣告，并推廣他的新專輯《摩登時(shí)代》。
This was one of the most astonishing cases of flipping the script since Tom Sawyer persuaded his friends to whitewash the fence.
這是“湯姆·索亞讓他的小伙伴幫他給欄桿刷漆”的一次驚世駭俗的翻版。
In the past, getting celebrities to do an ad required paying them a lot of money.
在過去，讓名人做廣告需要支付一大筆錢。
But by 2006 the tables were turned.
但是到了2006年，情況完全變了。
Major artists wanted to appear in iPod ads; the exposure would guarantee success.
很多藝人希望出現(xiàn)在iPod廣告里，因?yàn)檫@樣的曝光更容易走紅。
James Vincent had predicted this a few years earlier,
詹姆斯·文森特在幾年前就預(yù)料到了這種情況，
when Jobs said he had contacts with many musicians and could pay them to appear in ads.
當(dāng)時(shí)喬布斯還在想著怎么和一些音樂人聯(lián)系，并支付給他們拍廣告的費(fèi)用。
"No, things are going to soon change," Vincent replied.
文森特回答說：“不用著急，情況很快就會(huì)變化。
"Apple is a different kind of brand, and it's cooler than the brand of most artists.
蘋果是一個(gè)與眾不同的品牌，甚至比大多數(shù)藝人的品牌更酷。
We should talk about the opportunity we offer the bands, not pay them."
我們應(yīng)該先著重談我們給他們創(chuàng)造的機(jī)會(huì)，不要急于支付?！?/div>
Lee Clow recalled that there was actually some resistance among the younger staffers at Apple and the ad agency to using Dylan.
李·克勞回憶起當(dāng)時(shí)蘋果和廣告公司的確有一些年輕員工不愿意讓迪倫出面做廣告。
"They wondered whether he was still cool enough," Clow said.
克勞說：“他們都擔(dān)心他不像以前那么受歡迎了?！?/div>
Jobs would hear none of that. He was thrilled to have Dylan.
喬布斯完全不予理會(huì)，能和迪倫合作已經(jīng)讓他激動(dòng)萬分了。
| 重點(diǎn)單詞 | 查看全部解釋 | |||
| resistance | [ri'zistəns] |
想一想再看 n. 抵抗力，反抗，反抗行動(dòng);阻力，電阻;反對(duì) |
聯(lián)想記憶 | |
| astonishing | [əs'tɔniʃiŋ] |
想一想再看 adj. 驚人的 動(dòng)詞astonish的現(xiàn)在分詞 |
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| brand | [brænd] |
想一想再看 n. 商標(biāo)，牌子，烙印，標(biāo)記 |
聯(lián)想記憶 | |
| fence | [fens] |
想一想再看 n. 柵欄，圍墻，擊劍術(shù) |
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| opportunity | [.ɔpə'tju:niti] |
想一想再看 n. 機(jī)會(huì)，時(shí)機(jī) |
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| script | [skript] |
想一想再看 n. 手稿，腳本，手跡 |
聯(lián)想記憶 | |
| guarantee | [.gærən'ti:] |
想一想再看 n. 保證，保證書，擔(dān)保，擔(dān)保人，抵押品 |
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| exposure | [iks'pəuʒə] |
想一想再看 n. 面臨（困難），顯露，暴露，揭露，曝光 |
