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That July, Sony appointed a veteran of the music industry, Jay Samit,
這一年7月，索尼聘請了一位唱片業(yè)資深人士杰伊·薩米特
to create its own iTunes-like service, called Sony Connect,
來制作一款和iTunes類似的服務(wù)軟件。這款軟件被命名為Sony Connect，
which would sell songs online and allow them to play on Sony's portable music devices.
能夠在線銷售音樂，并能夠在索尼的便攜式音樂設(shè)備上加以播放。
"The move was immediately understood as a way to unite the sometimes conflicting electronics and content divisions," the New York Times reported.
《紐約時報》報道說：“這一舉動馬上就被看做是電子產(chǎn)品和內(nèi)容領(lǐng)域的結(jié)合，雖然有時二者是相沖突的。
"That internal battle was seen by many as the reason Sony,
很多人都認為，內(nèi)部紛爭是索尼
the inventor of the Walkman and the biggest player in the portable audio market, was being trounced by Apple."
這一隨身聽發(fā)明者和便攜音樂播放器市場第一大巨頭被蘋果打敗的原因。
Sony Connect launched in May 2004. It lasted just over three years before Sony shut it down.
2004年5月，Sony Connect發(fā)布了。但是只維持了3年，索尼就關(guān)閉了這項服務(wù)。
Microsoft was willing to license its Windows Media software and digital rights format to other companies,
微軟愿意把Windows Media軟件和數(shù)字版權(quán)授予其他公司，
just as it had licensed out its operating system in the 1980s.
就像他們在20世紀80年代授權(quán)操作系統(tǒng)一樣。
Jobs, on the other hand, would not license out Apple's FairPlay to other device makers; it worked only on an iPod.
但另一方面，喬布斯不會把蘋果的FairPlay授權(quán)給其他的設(shè)備制造商，這個軟件只能在iPod上運行。
Nor would he allow other online stores to sell songs for use on iPods.
而且他也不允許其他網(wǎng)上商店銷售供iPod播放的歌曲。
A variety of experts said this would eventually cause Apple to lose market share,
一些專家認為，這將最終導(dǎo)致蘋果損失市場份額，
as it did in the computer wars of the 1980s.
就像20世紀80年代計算機大戰(zhàn)時那樣。
"If Apple continues to rely on a proprietary architecture,"
“如果蘋果繼續(xù)依靠這種‘專有制’結(jié)構(gòu)，”
the Harvard Business School professor Clayton Christensen told Wired, "the iPod will likely become a niche product."
哈佛商學(xué)院的教授克萊頓·克里斯坦森告訴《連線》雜志：“iPod很可能變成一個小眾產(chǎn)品。”
(Other than in this case, Christensen was one of the world's most insightful business analysts,
（雖然這個預(yù)言沒成真，但不妨礙克里斯坦森是世界上最有預(yù)見性、最富洞察力的商業(yè)分析師之一。
and Jobs was deeply influenced by his book The Innovator's Dilemma.)
喬布斯深受他的書《創(chuàng)新者的窘境》影響。）
Bill Gates made the same argument. "There's nothing unique about music," he said. "This story has played out on the PC."
比爾·蓋茨也有相同的看法。他說：“做音樂沒什么特別的。這一點在個人電腦方面得到了體現(xiàn)，容許選擇，是行之有效的方式。”
