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Jobs always wanted Apple to create its own unified utopia,
喬布斯一直希望蘋果公司能建立起獨立統一的烏托邦，
a magical walled garden where hardware and software and peripheral devices worked well together to create a great experience,
在這個神奇的圍墻花園里，硬件、件和外圍設備完美結合，創造一種絕妙的體驗，
and where the success of one product drove sales of all the companions.
某一個產品的成功也能促進所有關聯產品的銷售。
Now he was facing pressure to have his hottest new product work with Windows machines, and it went against his nature.
然而現在，他正面臨一個壓力--讓他最熱門的新產品和Windows計算機配置在一起，這顯然違背了他的天性。
"It was a really big argument for months," Jobs recalled, "me against everyone else."
喬布斯回憶道：“這場拉鋸戰持續了好幾個月。所有人都站在我的對立面。”
At one point he declared that Windows users would get to use iPods "over my dead body."
有一次，他甚至宣稱Windows用戶只能等他死了才可以使用iPod。
But still his team kept pushing. "This needs to get to the PC," said Fadell.
但是他的團隊仍在竭力推動這個建議。法德爾說：“iPod的確需要打入個人電腦市場。”
Finally Jobs declared, "Until you can prove to me that it will make business sense, I'm not going to do it."
最終，喬布斯決定：“除非你們可以證明給我看這具有商業價值，否則我不會同意的。”
That was actually his way of backing down.
這其實是他讓步的方式。
If you put aside emotion and dogma, it was easy to prove that it made business sense to allow Windows users to buy iPods.
其實拋開情感和教條來說，很容易證明Windows用戶購買iPod所體現的商業價值。
Experts were called in, sales scenarios developed, and everyone concluded this would bring in more profits.
他們請來了專家，分析了很多種銷售情況，結果每種情況都證明這樣做能帶來更多利潤。
"We developed a spreadsheet," said Schiller.
席勒說：“我們制作了一張數據表。
"Under all scenarios, there was no amount of cannibalization of Mac sales that would outweigh the sales of iPods."
在任何一種情況下，無論將各種蘋果電腦如何搭配，它們的銷量都無法超過iPod的銷量。”
Jobs was sometimes willing to surrender, despite his reputation,
有時喬布斯愿意放下身段作出妥協，
but he never won any awards for gracious concession speeches.
但他在讓步這個問題上從來都沒有好名聲。
"Screw it," he said at one meeting where they showed him the analysis.
一次會議上，他們向他展示了分析結果。他說：“去他的！
"I'm sick of listening to you assholes. Go do whatever the hell you want."
我已經厭煩了聽你們這群混蛋說話。你們愛怎么做就怎么做吧。”
