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Jobs unveiled the iTunes Store on April 28, 2003, at San Francisco's Moscone Center.
喬布斯在2003年4月28日推出了iTunes商店，發布會在舊金山的莫斯康尼會議中心舉行。
With hair now closely cropped and receding, and a studied unshaven look,
他頭發修得很短，有點兒謝頂，臉上特意留著胡須。
Jobs paced the stage and described how Napster "demonstrated that the Internet was made for music delivery."
喬布斯走上臺，首先講了Napster是怎樣“體現出互聯網就是為音樂分享而服務的”。
Its offspring, such as Kazaa, he said, offered songs for free.
他說，它的下一代，Kazaa，提供免費的音樂。
How do you compete with that?
你怎樣和它們競爭？
To answer that question, he began by describing the downsides of using these free services.
為了回答這個問題，他開始介紹這些免費服務的式微。
The downloads were unreliable and the quality was often bad.
下載的內容不可靠，而且質量通常很差。
"A lot of these songs are encoded by seven-year-olds, and they don't do a great job."
“很多歌曲都是7歲小孩編的碼，他們做得并不怎么樣。”
In addition, there were no previews or album art.
此外，也不提供試聽和專輯封面。
Then he added, "Worst of all it's stealing. It's best not to mess with karma."
之后他還補充了一句：“最糟糕的一點--這是偷竊行為，會遭報應的。”
Why had these piracy sites proliferated, then?
那么，為什么這些盜版網站還這么猖獗？
Because, Jobs said, there was no alternative.
喬布斯說，是因為沒有別的選擇。
The subscription services, such as Pressplay and MusicNet, "treat you like a criminal,"
像按鍵播放和音樂網這樣的訂閱服務“把你像罪犯一樣對待”，
he said, showing a slide of an inmate in striped prison garb.
他一邊說，一邊展示了一張穿著條紋囚服的囚犯照片。
Then a slide of Bob Dylan came on the screen. "People want to own the music they love."
接下來的一頁是鮑勃·迪倫的照片。“人們想要擁有自己喜歡的音樂！”
