評論
打印
Microsoft
微軟公司
"We were smoked." That was the blunt email sent to four colleagues by Jim Allchin, the Microsoft executive in charge of Windows development,
“我們被干掉了。”這是微軟公司負責Windows系統開發的主管吉姆·阿爾欽發給4個同事的一封直言不諱的郵件，
at 5 p.m. the day he saw the iTunes Store.
發件時間是下午5點鐘，吉姆剛剛看完iTunes商店的發布會。
It had only one other line: "How did they get the music companies to go along?"
整封郵件只有兩句話，除了上面的這句，還有一句：“他們是怎么把音樂公司給拉進來的？
Later that evening a reply came from David Cole, who was running Microsoft's online business group.
那天晚上，負責運營微軟在線業務的戴維·科爾回信了：
"When Apple brings this to Windows (I assume they won't make the mistake of not bringing it to Windows), we will really be smoked."
“一旦蘋果把iTunes引入Windows系統（我覺得他們不會愚蠢到不進軍Windows），那我們才是真的有麻煩了。”
He said that the Windows team needed "to bring this kind of solution to market,"
他說，Windows團隊需要“把這種解決方案推向市場”。
adding, "That will require focus and goal alignment around an end-to-end service
他還補充道；“我們的關注點和目標要集中在端到端服務上，
which delivers direct user value, something we don't have today."
傳遞用戶價值，這是我們現在還沒能做到的。”
Even though Microsoft had its own Internet service (MSN),
即使微軟有自己的網絡服務，
it was not used to providing end-to-end service the way Apple was.
但它并沒有像蘋果那樣提供“端到端的服務”。
