Since Donald Trump announced his presidential candidacy in June of 2015, his position in the polls has skyrocketed. Many data analysts and journalists predicted that Trump's lead within the GOP would collapse sooner or later, but in fact, the opposite has been true. In Mid-July, Trump surpassed Jeb Bush in average polling at about 15%, as reported by Real Clear Politics. By the first Iowa caucus in February 2016, he had shot up to 35%.
自唐納德·特朗普于2015年6月宣布成為總統候選人以來,他在民意調查中的地位一路飆升。許多數據分析人士和記者預測,特朗普在共和黨內的領先優勢遲早會崩潰,但事實上,結果正好相反。據Real Clear Politics報道,7月中旬,特朗普的平均得票率約為15%,超過杰布·布什。到2016年2月首次愛荷華州黨團會議時,他的支持率高達35%。
Despite being repeatedly demonized in the media for xenophobic and inflammatory comments, some are saying that the media is at fault. So, is the media responsible for the rise of Donald Trump?
盡管他的仇外心理和煽動性言論在媒體上反復被妖魔化,但也有些人說媒體有錯。那么,媒體是否要為唐納德·特朗普的崛起負責呢?
Well, there is little debate that Trump's campaign has been incredibly noteworthy for its relationship with the media. Although incendiary rhetoric is nothing new for political candidates, Trump has managed to repeatedly provoke mainstream media outlets, calling them "dishonest" and "scum". But at the same time, it has been clear that news organizations can only thrive when they have high ratings and high readership, and candidates like Trump have led to exactly that.
毋庸置疑的是,特朗普的競選活動因其與媒體的關系而備受關注。盡管煽動性言論對政治候選人來說并不是什么新鮮事,但特朗普還是一再挑釁媒體,稱他們“不誠實”、“敗類”。但與此同時,顯而易見的是,新聞機構只有在收視率高、讀者人數高的情況下才能維持興盛,而像特朗普這樣的候選人恰恰就能做到這一點。

When Trump dropped out of the Republican debate in late January, the debate reached roughly 12.5 million viewers. By comparison, the first debate in August, while Trump polled around 25%, reached twice as many viewers. The Huffington Post even announced that they would categorize Trump coverage as entertainment in July, but they reversed their decision in December.
今年1月下旬,當特朗普退出共和黨辯論時,只有1250萬觀眾在收看這場辯論。相比之下,在8月份的首次辯論時,觀眾人數增加了一倍。當時特朗普的支持率約為25%。《赫芬頓郵報》甚至宣布,他們會在7月時將特朗普的報道歸類為娛樂版塊,但他們在12月改變了決定。
It appears that Trump is adept at garnering media coverage. According to the Tyndall Report, in 2015, Trump's campaign received nearly five and a half hours of coverage alone on NBC, CBS, and ABC's nightly newscasts. By comparison, Jeb Bush, Ben Carson, and Marco Rubio received a little over two hours combined.
特朗普似乎善于獲得媒體報道。《廷德爾報告》顯示,2015年,特朗普的競選活動僅在NBC、CBS和ABC的夜間新聞廣播就得到了近5個半小時的報道。相比之下,杰布·布什、本·卡森和馬可·盧比奧總共獲得了兩個多小時的報道時間。