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Appealing to overseas shoppers also may prove a struggle.
吸引海外購物者可能也存在一場爭斗。
Founded by Yasuda in 1978 as a Tokyo variety store called Thieves Market, the chain had never made a serious effort to expand outside Japan—where it has about 300 locations—until two years ago.
Yasuda于1978年在東京創立的“水晶宮賊市場”連鎖百貨店，在日本大約有300家分店。直到兩年前，它才開始向日本以外的區域進行大規模擴張經營。
While the operating company changed its name to Pan Pacific in February to reflect these wider ambitions, it says it's still in an "experimental" mode for foreign stores.
這家運營公司2月份更名為泛太平洋國際控股公司，以彰顯其更遠大的愿景。但公司表示，對于在國外開設店鋪，仍然屬于“試驗”模式。
CEO Ohara wants to eventually generate at least one third of sales abroad.
首席執行官Ohara希望最終能在海外實現至少三分之一的銷售額。
That means studying foreign consumer habits and hiring locally, as the chain does for store managers and staffers in Singapore and Thailand.
這意味著要研究外國消費者的購買習慣并在當地招聘員工，該連鎖店在新加坡和泰國開設店鋪時，經理和員工都是從當地進行招聘。
It's also tweaking offerings. Don Quijote devotes as much as 80 percent of the Singapore stores to food, betting on the popularity of Japanese classics such as sushi and donburi.
同時，公司也在調整銷售的商品。唐吉訶德在新加坡開設的店鋪中，80%的商品都投入到食品上，押注于消費者對于壽司和蓋飯等日本經典食品的喜愛。
That compares with only 30 percent in its Japanese stores.
相比而言，日本店鋪里的食品只占30％。
And listening to locals helped Donki score a hit selling baked yams year-round in tropical Singapore—even though they're typically eaten only during cold months in Japan.
唐吉訶德聽取新加坡當地人的建議，全年銷售烤山藥，這一做法在地處熱帶的新加坡深受消費者歡迎。而在日本，人們通常只在寒冷的月份才吃烤山藥。
Even if Don Quijote implants itself in a few new Asian markets, it will still be far from matching the success and global name recognition of Japan's larger retail superstars, Fast Retailing Co.'s Uniqlo and Ryohin Keikaku Co.'s Muji.
即使唐吉訶德將自己帶入亞洲的一些新市場，但它仍遠不能與日本大型零售巨頭、速銷公司的優衣庫和良品計劃株式會社的無印良品所取得的成功和全球知名度相匹配。
"Management seems confident about their prospects in Thailand and Singapore, but that's not a big enough market" to give the international push a major impact, says Sho Kawano, a retail analyst in Tokyo for Goldman Sachs Group Inc.
美國高盛集團駐東京的零售分析師Sho Kawano表示：“管理層似乎對他們在泰國和新加坡的前景充滿信心，但這個市場還不夠大”，無法給國際市場帶來重大影響。
"The hurdle is still high for them."
“對他們來說，阻礙仍然很大。”
