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"I haven't seen anything else quite like Don Quijote," says Michael Causton, a retail analyst in Tokyo for Japan Consuming.
“我沒見過像唐吉訶德這樣的零售商，” 東京的日本消費市場零售分析師邁克爾·考斯頓說。
"It's chaotic, messy stores, which belie what's behind it—a highly disciplined extremely rigorous management philosophy."
“店鋪沒有秩序，混亂不堪，在這種表象背后是極其嚴格、有序的管理理念。”
Investors seem to agree: Pan Pacific's shares have climbed 34 percent in the past year, giving the company a market value of 1.2 trillion yen.
投資者似乎表示認同，泛太平洋國際控股公司的股票在過去一年里上漲了34%，使公司市值達到1.2萬億日元。
As convention-defying as its literary namesake, Don Quijote is a little like a mashup of TJ Maxx, Dollar Tree, Costco, and the no-frills grocer Aldi, with a dollop of Japanese eccentricity thrown in.
《唐吉訶德》是一部無視傳統的文學作品，而唐吉訶德連鎖店則有點像美國TJ Maxx、Dollar Tree、Costco和不帶花哨裝飾的雜貨商Aldi的混搭品，還加入了少許日本人的怪癖。
It also shares DNA with European brands such as Flying Tiger Copenhagen, whose stores stock an unpredictable mix of cheap products intended to spur impulse buys.
它還與歐洲品牌哥哈飛虎等零售商分享經營理念，哥哈飛虎的商店出售變幻莫測的廉價產品組合，旨在刺激人們的沖動性購物。
Retail experts have described Donki, as it's popularly known, as a jungle, a hoarder's paradise, even a fire hazard, with shelves so heavily packed they look as if they might fall over.
零售業專家稱，眾所周知，唐吉訶德店鋪像是一座叢林，它是囤物者的天堂，甚至還存在火災隱患，因為貨架上塞滿了貨物，看起來好像會翻倒。
But the heart of its strategy is simple: Floor staff should have near-total autonomy to decide what to sell.
但其經營戰略的核心很簡單：基層員工應該擁有近乎完全的自主權來決定要出售什么產品。
Store managers control merchandising, negotiating prices directly with suppliers, and decide how to change sales displays to keep customers coming back.
門店經理控制商品銷售，直接與供應商協商價格，并決定如何更改銷售展示以保持客戶的回頭率。
And they come anytime they please, since all locations stay open 24/7.
顧客可以隨時隨地來，因為所有店鋪都是全天候開放。
In the past year, Don Quijote has closed branch offices and cut the number of regional-level managers to ensure store staff answer to fewer people and make decisions themselves.
去年，唐吉訶德關閉了分支機構，減少了區域級經理的數量，以確保門店員工向更少的管理人員上報情況，并可以自己做出決定。
Managers can spend on costly frills when needed. Consider the roller coaster installed on the roof of Donki's outlet in Tokyo's Roppongi entertainment district (never used because of complaints from neighbors),
管理人員在需要時，可以進行昂貴的裝潢。想想安裝在東京六本木市娛樂區唐吉訶德店鋪屋頂上的過山車（由于鄰居投訴，所有從來沒有啟用過），
or the Ferris wheel in front of one Osaka store.
或者是安置在大阪一家商店前面的摩天輪。
