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Now the CEO report by Alan Murray
下面是阿蘭·默里供稿的CEO報告
Warren Bufett speaks to CEOs going political
CEO聊政治 沃倫·巴菲特有話說
WHEN WARREN BUFFETT held his annual investor-fest at the beginning of this month,
本月初，在舉行一年一度的投資者大會時，
he weighed in on CEOs taking stands on social issues.
沃倫·巴菲特就CEO們對社會問題表明自己的立場發表了自己的看法。
While he certainly airs his own political views from time to time,
雖然他自己也會不時地發表自己的政治觀點，
his stance is that he doesn’t want to speak for shareholders.
但他的立場是，他不想當股東們的傳聲筒。
Bufett’s view on this subject was once standard CEO fare.
過去，巴菲特對這個問題的看法也是CEO們的標準姿態。
But that’s changed: think Salesforce CEO Marc Beniof’s campaign against Indiana’s religious freedom law,
但這種情況已經變了：不妨想想Salesforce的首席執行官馬克·本尼奧夫發起的，反對印第安納州宗教自由法的運動吧，
Merck CEO Ken Frazier’s resignation from President Trump’s advisory council after the Charlottesville riots
想想夏洛茨維爾騷亂后，從特朗普總統的顧問團隊辭職的默克公司首席執行官肯·弗雷澤，
or Delta CEO Ed Bastian’s decision to cut discounts for NRA members after the Parkland shootings—to name a few.
或者想想帕克蘭槍擊案后，決定降低給美國步槍協會會員的折扣的達美航空首席執行官艾德·巴斯蒂安——隨便舉幾個例子。
None of those would have happened a decade ago.
換作十年前，這些事一件都不會發生。
So why are they happening now?
那今天為什么就發生了呢?
In many cases, employees and customers are demanding that CEOs speak out.
很多情況下，員工和客戶都會要求CEO們暢所欲言。
But Bufett is right to note that this gets tricky quickly.
但巴菲特指出，這個問題很快就會變得棘手起來，他的判斷是對的。
When Frazier made his stand, he was not giving his personal views but signaling “what kind of company we are.”
弗雷澤表明他自己的立場時，他并不是在發表自己的個人觀點，而是在暗示“我們是一家怎樣的公司”。
Beniof and Bastian were doing the same.
本尼奧夫和巴斯蒂安都是如此。
At some point, taking such stands risks alienating customers and adding to polarization.
從某種程度講，表明這類立場可能會疏遠客戶，加劇公司極端化。
The old line separating business from politics has clearly moved.
商業與政治之間傳統的分界線已經發生了明顯的移動。
But many CEOs are still struggling to understand where the new line should be drawn.
但這條新的界限到底應該畫在哪里，很多CEO都還很吃力地在想這個問題。
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