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When Drexler came to see the prototype, he had some criticisms:
德雷克斯勒看到接近完工的模擬商店之后，提出了一些批評：
"I thought the space was too chopped up and not clean enough.
“空間太瑣碎了，還不夠干凈。
There were too many distracting architectural features and colors."
還有太多讓人分心的建筑結(jié)構(gòu)和色彩。”
He emphasized that a customer should be able to walk into a retail space and, with one sweep of the eye, understand the flow.
他強(qiáng)調(diào)要讓顧客一進(jìn)入這個零售區(qū)域，只需看一眼，就了解這里的流程。
Jobs agreed that simplicity and lack of distractions were keys to a great store, as they were to a product.
喬布斯同意他的觀點：簡約、減少分心的因素，是一家商店成功的關(guān)鍵，對于產(chǎn)品來說也是一樣。
"After that, he nailed it," said Drexler.
德雷克斯勒說：“在那之后，他作了一些修正并且成功了。
"The vision he had was complete control of the entire experience of his product, from how it was designed and made to how it was sold."
他的愿景是能夠完全控制產(chǎn)品的全過程，從設(shè)計到銷售。”
In October 2000, near what he thought was the end of the process,
2000年10月，就在約翰遜覺得即將大功告成的時候，
Johnson woke up in the middle of a night before one of the Tuesday meetings with a painful thought:
他在周二例會前的半夜醒來，頭腦中冒出一個可怕的想法：
They had gotten something fundamentally wrong.
他們犯了一些基礎(chǔ)性的錯誤。
They were organizing the store around each of Apple's main product lines, with areas for the PowerMac, iMac, iBook, and PowerBook.
他們圍繞著蘋果的主要產(chǎn)品線把商店分成若干個區(qū)域：有Power Mac、iMac, iBook和PowerBook。
But Jobs had begun developing a new concept: the computer as a hub for all your digital activity.
但是喬布斯開始發(fā)展出一個新的概念：使計算機(jī)成為你所有數(shù)字生活的中樞。
In other words, your computer might handle video and pictures from your cameras,
換句話說，你的計算機(jī)能夠處理相機(jī)里的視頻和照片，
and perhaps someday your music player and songs, or your books and magazines.
或許有一天也能用做音樂播放器來聽歌，或者閱讀書和雜志。
Johnson's predawn brainstorm was that the stores should organize displays not just around the company's four lines of computers,
黎明時分，約翰遜計上心頭：商店內(nèi)部不能只按照公司的四款計算機(jī)產(chǎn)品線進(jìn)行劃分，
but also around things people might want to do.
還應(yīng)該考慮到顧客想做什么。
"For example, I thought there should be a movie bay where we'd have various Macs and PowerBooks running iMovie
“比如，我想可以有一個‘電影區(qū)’，在那里我們可以用幾臺Mac電腦和PowerBook運(yùn)行iMovie軟件，
and showing how you can import from your video camera and edit."
向顧客展示怎么從攝像機(jī)中導(dǎo)入文件并編輯。”
