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Soccer is the most popular sport in the world.
足球是世界上最受歡迎的運動。
And for soccer fans there's a collectible item that's taking their world by storm,
而對于足球迷來說，有一款收藏風靡了他們的整個圈子，
the Panini Soccer Sticker Album that comes out every four years.
那就是每四年推出的帕尼尼足球貼紙相冊。
We'll let this guy explain how it works.
我們就讓這個人解釋究竟是怎么回事吧。
Because, well, he wrote an entire book about stickers.
因為，他曾經寫過一本關于貼紙的書。
My name is Greg Lansdowne, and I'm the author of “Stuck on You,” the story of football stickers.
我是Greg Lansdowne，我是講述足球貼紙故事的《貼上你》這本書的作者。
OK, Greg, so, what's this all about?
好的，Greg，這些書到底是怎么回事？
Well it's a very simple concept.
嗯，我想的其實很簡單。
You start off with the album.
你先買一個相冊。
And from there, you need to collect packets of stickers.
然后不斷收集貼紙包就可以了。
For the World Cup, there's five stickers in every packet.
每屆世界杯的每包貼紙里都有五張。
In this particular World Cup album, there's 682 spaces to fill.
這款別致的世界杯相冊中有682個可以貼貼紙的空位。
And the idea, or the name of the game, is to fill up the sticker album.
我們的理念或者這款游戲的名稱就是貼滿貼紙相冊。
Once you start to getting doubles of stickers,
開始收集到成對的貼紙時，
that's when the real fun element comes in and you start swapping with people.
游戲就變得有趣起來了，你可以和別人互換貼紙。
Panini's first album Mexico '70 started off with the album being distributed in just a few European countries.
一開始，我們的第一款帕尼尼足球貼紙相冊“墨西哥'70'只在為數不多的幾個歐洲國家推廣。
That's now grown and you can get Panini Stickers in over 100 countries worldwide, and that's growing every single tournament.
但是現在我們生意做得更大了，現在，全世界銷售這款相冊的國家有100多個，而且每一場比賽都在繼續增長。
I'm sure they will leave no stone unturned to make sure that you get stickers in the hands of everyone around the world, ultimately.
我相信他們會不遺余力地確保最終每個人手上都有這種貼紙。
Who is the biggest collector in the world?
那誰是世界上最大的收藏家？
Well, there is a gentleman in Italy, the home of Panini Stickers.
說起來，帕尼尼貼紙的故鄉意大利有一位紳士。
His name is Gianni Bellini, and his sticker collection needs to be seen to be believed.
他的名字叫Gianni Bellini，他的貼紙收藏規模不親眼看見大家恐怕是不會相信的。
Introducing Gianni.
歡迎Gianni。
Gianni lives in a small town in Italy, which happens to be only 20 miles from the Panini factory.
Gianni家住意大利的一個小鎮，距離帕尼尼工廠只有20英里。
So, there you have it; if you didn't know about soccer stickers, now you can kick your own collection into high gear.
現在你知道了吧；如果你之前不了解足球貼紙，現在可以抓緊收藏了。
