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Then you need to distribute that love inside your site, by internally linking effectively. And when I joined Facebook.
之后你也要把自己網站的各個頁面也相互鏈接使各個網頁都能追溯到權威網站，在我加入之前
We'd launched SEO in September 2007, which was before I joined.
Facebook在07年9月就開始做SEO相關事宜
I joined November 2007.
我是07年11月加入Facebook的
And we'd launched it, and we were getting no traffic from the pages we'd launched, public user profiles.
這個項目開始時做了SEO的網頁并沒有吸引多少流量
So, when I went in and looked at it.
我去看了一下發現
The only way you could get to any public user profile was to click on the footer of the page, for the about link.
找到這些頁面的唯一方式是點擊網頁下面，頁腳中的"關于"鏈接
Then click on one of the blog articles, then click on one of the authors,
點擊其中一個博客文章點擊其中一個作者
and then spider out through their friends to get to all their friends.
通過他們的朋友進而找出所有的朋友
Turns out that, Google was like they buried these papers,
結果就是，谷歌認為網站把這些頁面埋藏的很深
they're not very valuable, and we're not going to rank them.
它們應該沒什么價值，我們也不用對它們進行排名
We made one change.
我們做了一點改變
We added a directory so that Google could quickly get to every page on the site.
加了一個目錄頁這樣谷歌就能快速找到我們網站的所有頁面
And we 100xed SEO traffic.
通過SEO我們的流量提高了100倍
Very, very simple change drove a lot of upside about distributing the link love internally.
只是做了這樣一個很小的內部鏈接改變會帶來翻天覆地的變化
And then the last thing is there's a bunch of table stakes stuff,
最后還有些東西來不及講了
HML Sitemaps, making sure you have the right headers,
HML網站地圖，以及給你的網站起個好名字
it's all covered really well online for what you wanna do.
這些內容都在網上，你們可以回去自己看
I'm gonna stop now and make sure, cuz we have a few questions,
我就講到這了，因為還有些問題要回答
but, what other questions are there? Go for it.
誰還有問題？請講
We're going to email actually,.
想繼續聽一下電子郵件方面的內容
Let's go into email. Okay great.
好，我們再講下電子郵件
Email Email is dead for people under 25 in my opinion.
我認為郵件在25歲以下人群中如死水
Right? Young people don't use email.
年輕人不怎么用郵箱
They use WhatsApp, they use SMS, they use Snapchat, they use Facebook.
他們用WhatsApp SMS Snapchat和Facebook
They don't use email.
他們不用郵箱
If you're targeting an older audience, email is, pretty successful.
如果目標人群是年長者，郵件挺好的
Email still works for distribution,
總體而言，郵件的效果還是不錯的
but realistically, email is not that great for teenagers,
但是實際上，郵件不適合青少年
especially, and even people at university.
以及大學生
