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So, in SEO, there are three things you need to think about.
在做收索引擎優(yōu)化時，有三件事需要考慮
First one is keyword research. People do this badly all the time.
第一個是關(guān)鍵詞搜索，人們總是做不好這件事
So I launched this cocktail site that I talked to you about.
我之前講過，我創(chuàng)立了一個雞尾酒網(wǎng)站
I spent a year optimizing it to rank for the word cocktail making.
我用了一年時間使得"調(diào)制雞尾酒"這個詞的排名提高
Turns out in the UK no one searches for cocktail making.
因為在英國搜索"調(diào)制雞尾酒"的人非常少
About 500 people a month.I dominated that search term. It was awesome.
一個月差不多也就500人左右，我壟斷了這個搜索詞，太棒了
I got 400 visitors a month. It was amazing.
我的網(wǎng)站一個月有400次訪問，非常令人吃驚
Everyone searches for cocktail recipes In the UK.
在英國，人人都會搜索"雞尾酒配方"
And in the US, which is the biggest market, everyone searches for drink recipes.
但在最大的市場美國大家搜索的則是"飲品配方"
So I optimize for the wrong word.
因此我對錯誤的詞進(jìn)行了搜索優(yōu)化
So you've gotta do your research first about what you're gonna go after.
因此在你做優(yōu)化之前一定要做好調(diào)查
So, research consists of what do people search for that's related to your sites, how many people search for it,
調(diào)查包括人們搜索的何種內(nèi)容與你的網(wǎng)站相關(guān)以及搜索的人數(shù)
how many other people are ranking for it, and how valuable is it for you.
有多少人也在爭取這些關(guān)鍵詞的優(yōu)化排名對你的價值有多少
Supply, demands and value. Simple economics I guess.
供給，需求和價值，就是簡單的經(jīng)濟(jì)學(xué)原理
So you do your keyword research.
因此在做關(guān)鍵詞搜索的時候
You figure out which keywords you want to rank for.
弄清楚你需要對什么關(guān)鍵詞進(jìn)行搜索優(yōu)化
There are great tools out there to enable you to do that.
有很多好的工具可以幫助你做到這一點
Honestly the best is quite often the Google AdWords, keyword planner tool.
不得不承認(rèn)，做的最好的是谷歌的關(guān)鍵詞規(guī)劃工具叫做AdWords（關(guān)鍵詞競價廣告）
Really. Once you've done, that the next most important thing is links.
關(guān)鍵詞選好以后，接下來最重要的事情就是鏈接
So, page rank is how all of SEO is essentially, is driven and Google is based on authority.
網(wǎng)頁排名是所有搜索引擎優(yōu)化的目的谷歌會根據(jù)鏈接的權(quán)威性進(jìn)行排名
Now there's a lot of other things in Google's algorithm now like do people search for your website?
不過現(xiàn)在谷歌也在算法中加入了一些其他的東西比如人們是否搜索你的網(wǎng)站
there's a lot of stuff about what the distribution of what the anchor text is that's send to your site.
或者鏈接到你的網(wǎng)站的錨文本在網(wǎng)上的分布情況也會被考慮進(jìn)來
So, if you abuse it and spam it they can pop up with spam.
但如果你濫用錨文本，谷歌會檢測出來，當(dāng)成垃圾對待
White on a white background five pages below the fold doesn't work anymore.
把白底白字的關(guān)鍵詞放在網(wǎng)頁下方不明顯的位置這招已經(jīng)不管用了
But, the single most important thing is to get valuable links from
最重要的是讓權(quán)威性的網(wǎng)站鏈接你的網(wǎng)頁
high authority websites for you to rank in Google. Most important thing.
因為這樣可以提高你在谷歌的網(wǎng)頁排名
