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And the thing that's always a big mistake is going after a giant market on day one.
從一開始就進入一個巨大的市場是一個嚴重的錯誤
Because that's typically evidence that you somehow haven't defined the categories correctly.
因為這種做法表明你還沒有明確的市場定位
And it normally means that there is going to be too much competition. In one way or another.
這通常意味著激烈的競爭。各方面競爭都很激烈
And so I think almost all the successful companies
硅谷幾乎所有成功的企業
in Silicon Valley had some model of starting with small markets and expanding.
都是先進入一個小市場，然后再進行擴展的
And if you take Amazon, you start with. Just a bookstore.
比如亞馬遜，從一個書店開始
We have all the books in the world.
我們有世界上所有的書
So it's a better bookstore than anybody else has in the world.
因此我們的書店肯定是全世界最好的
When it's starts in the 90's, it's online, there's things you can do you can't do before.
這是90年代起家的網上書店，這是之前從來沒有的
And then you gradually expand into all sorts of different forms of e-commerce and other things beyond that.
之后亞馬遜擴展成了一個什么都賣的電子商務公司
You know, eBay you start with Pez dispensers.
eBay從賣糖果盒起家
You move on to Beanie Babies and eventually it's all these different auctions for all these sorts of different goods.
然后也賣過毛絨玩具，最終發展成了一個賣各種東西的平臺
And what was very counter intuitive about many of these companies is they often start with markets
非常反直覺的是，這些公司
that are so small that people don't think that they're valuable at all when you get started.
通常都是從一個非常小的市場開始，人們通常并不認為他們的創業點有價值
The PayPal version of this was, we started with power sellers on eBay which was about 20,000 people.
對于PayPal來說，瞄準的是eBay上的超級賣家，只有大約2萬家
