評論
打印
But I also believe given the success we have had in the emerging markets that appear to be right for Starbucks.
當然我也相信從目前星巴克已開店的成功來看
30 thousand stores may turn out to be too low.
3萬家店可能有點太少了。
I also believe that we have a very powerful opportunity to create other products like bottled frappichino,
同時我也相信，我們很有實力開發(fā)類似于瓶裝法布奇諾、
whole bean coffee, our ice cream, music and things that also part of the growth and development of the company outside of our stores
全豆咖啡、我們的冰激凌、音樂及其他產(chǎn)品，作為咖啡店以外的公司成長和發(fā)展的一部分，
and that will occur around the world.
這也將在全世界范圍內(nèi)實現(xiàn)。
We just recently introduced ready to drink coffee like bottled frappichino here in the US, in Japan and Taiwan，and other markets for that.
我們現(xiàn)在已經(jīng)在美國、日本和中國臺灣推出了瓶裝法 布奇諾這樣的即飲咖啡，同時正在開發(fā)其他市場。
I know that you are very keen on China as a market and you are traveling there a lot.
我知道您很想開拓中國的市場，并去了那里很多次。
What are some of the other hot spots and what in, what in particular about in China?
中國有什么其他的熱點和特殊之處？
People, when you think of China you think of tea and tea drinking culture.
當人們想到中國的時候，就會想到茶和飲茶文化。
That kind of works with you as well.
你們還有這一類的工作
I just returned from a two-week trip to Asia and a week in China
我剛剛結(jié)束了一段為期兩個星期的亞洲旅程。
and I must say I was stunned and overwhelmed with the growth and development and the significance of the cultural change in China, in terms of the people and what’s happening there.
我在中國待了一個星期。我不得不說，中國的重大的文化改變與發(fā)展令我驚奇，那里的人們和那里發(fā)生的一切都令我折服。
We have appropriately 170 stores in mainland China and 70 in Hong Kong and a 150 or so in Taiwan
我們在中國大陸大概有170家星巴克咖啡店，在中國香港有70家，在中國臺灣地區(qū)有150 家左右。
and believe that ultimately China will be the second largest market in the world for Starbucks after the US.
我相信最終中國將成為美國之外星巴克的全球第二大發(fā)展地。
But if I look at the Middle East and your own country
但是如果看看中東地區(qū)和你們國家，
I don’t think we ever imagined that Starbucks could so quickly demonstrate such relevancy in the market in so many of the countries in Middle East.
我不敢相信星巴克會發(fā)展得如此之快，并且相應(yīng)地發(fā)展到很多中東地區(qū)的許多國家。
As a result of that we are looking at how big those markets could be
因此我們在考慮這個市場究竟會有多大，
and have significantly underestimated the number of stores.
我們遠遠低估了這個市場的潛力。
