The warmth and hospitality of the people.I love the food,
土耳其人民熱情好客。我很喜歡這里的食物,
and I was taken with what I believe to be a much larger opportunity for Starbucks than I think we originally thought.
我看到了這里有比我們原來想象的要大得多的開星巴克店的機會。
So, at this point given the reception that we have,
因此,根據我們收到的反饋情況,
there will be many more stores throughout the country in multiple cities over the next few years
我們將在未來幾年內在土耳其全國大城市中開更多的咖啡店,
and I can't say how many we would have because I think I might put to low of a number on it
我們現在還不能確定數量,因為我們可能會低估這個數量,
but we are very excited very enthused and feel very fortunate that in such a short period of time.
但是我們很興奮也感覺自己很幸運,在如此短的時間內,
The stores that we have opened have done extremely well we give a lot of credit to our local team there.
我們開的店都經營得很好,這主要歸功于我們當地的經營管理團隊。
Did they make you taste Turkish coffee?
他們讓您嘗過土耳其咖啡了嗎?
Yes, well I have had Turkish coffee before and I think the funny story about this is when we were getting ready to open up in Turkey
是的,嗯,我以前就喝過土耳其咖啡的。我覺得有趣的是,我們準備在土耳其開業的時候,
many of our own people as well as friends of the company said:
很多人也包括我們公司的朋友說,
we had to make sure we had traditional authentic Turkish coffee and Turkish coffee preparations in the store.
我們必須保證店里有 傳統的正宗土耳其咖啡及其配料。
So we did that. But the truth is that not many Turkish people are ordering Turkish coffee.
所以我們就這樣做了。但是事實上,并沒有很多土耳其人會點土耳其咖啡。
They want traditional Starbucks coffee or frappuchino.
他們通常想要傳統的星巴克咖啡或者法布奇諾。
And it's so funny that we have tried to be as respectful as possible but most Turkish people are not drinking it.
所以我覺得很有趣,我們盡量的尊重當地的飲食習慣,但是多數的土耳其人卻并不買賬。
It’s true but I think it is a good addition to the menu
是的,但是我想這也是對原有菜單的豐富,
even though I heard the same thing in Turkey and I was surprised
即使我在土耳其聽到同樣的事情我也會大吃一驚,
because the Turks are such coffee drinkers of their own coffee as well.
因為他們太喜歡喝自己的咖啡了。
Well, I think that having the traditional Turkish coffee in our stores is really emblematic of what we have tried to do around the world
嗯,我認為在我們的咖啡店里經營傳統土耳其咖啡確實代表著我們正努力在全球范圍內做的事情。
and that is to be extremely respectful of the history of the culture and tradition of different country’s understanding
我們要尊重各國不同地區的歷史和文化傳統,
and sensitivity around coffee and the coffee experience,
尊重不同國籍的人對咖啡不同的理解和感受。
and whenever possible demonstrate our respect by bringing to them the way they have learned to drink coffee.
我們通過他們習慣的方式來為他們提供服務,
And this is a perfect example.
這就是我們表達尊重的一個例子。