評(píng)論
打印
Our guest tonight is Howard Schultz, the chairman of Starbucks Coffee Company.
今晚我們的客人是星巴克咖啡公司的董事長(zhǎng)，霍華德舒爾茨。
He has turned his passion for coffee into a multi billion dollar global business with stores in over 10,000 locations worldwide including Turkey.
他用自己對(duì)咖啡的熱情創(chuàng)造了價(jià)值數(shù)十億的全球生意，在全世界1萬(wàn)多個(gè)地方經(jīng)營(yíng)咖啡店，包括土耳其在內(nèi)。
Yes.
是的。
Thank you for being with us Schultz.
歡迎您的到來(lái)，舒爾茨。
That’s my pleasure, thank you.
很高興來(lái)這里，謝謝。
I think our viewers would be very interested to know about your early days,
我想我們的觀眾會(huì)對(duì)您早期的生活很感興趣，
how Starbucks entered into your life and perhaps more appropriately
星巴克是如何進(jìn)入您的生活的？或者更確切的說(shuō)，
how you entered into the life of Starbucks in the early 80’s.
在上世紀(jì)80 年代初期，您是如何開(kāi)始星巴克生活的？
Could you elaborate a little bit about that?
您可以說(shuō)說(shuō)嗎？
Sure. Well the story is that I actually joined Starbucks as an employee. In the fall of 1982.
當(dāng)然。其實(shí)我最開(kāi)始是作星巴克的雇員。是在1982年的秋天。
And when I joined the company we had three stores, getting ready to open up our 4th.
我剛加入公司的時(shí)候，我們有3家店，正在 打算開(kāi)第4家。
What attracted me to the company at that point was the entrepreneurial opportunity
這個(gè)公司吸引我的地方在于它提供的成為企業(yè)家的機(jī)會(huì)，
and I was really drawn to the quality of the coffee
咖啡的質(zhì)量很好，
and the fact that Starbucks at the time was educating the entire community,the city of Seattle on what good coffee really is.
并且那個(gè)時(shí)候，星巴克正在向西雅圖所有的人解釋什么才是好咖啡。
I honestly never dreamed at the time that I would one day own the company
那個(gè)時(shí)候我做夢(mèng)都沒(méi)想過(guò)這個(gè)公司有一天會(huì)屬于我，
and or be in a position where we would have as you said 10,000 stores around the world
也沒(méi)想過(guò)有一天我們會(huì)在全世界范圍內(nèi)擁有如你所說(shuō)的1萬(wàn)多家星巴克店，
has just been an incredible journey for all of us.
這對(duì)我們來(lái)說(shuō)是一場(chǎng)令人難以置信的旅程。
Actually now you are present in Turkey as well
事實(shí)上，現(xiàn)在您在土耳其也開(kāi)店了，
and I know in the course of approximately three years you have over 20 stores and
并且我知道，您計(jì)劃3年內(nèi)在伊斯坦布爾和安卡拉這兩個(gè)城市開(kāi)大約20家店，
I believe, two cities Istanbul and Ankara and you have plans for expansion there as well.
并且還有擴(kuò)張的打算。
What are your plans for Turkey and the region in general?
您在土耳其這個(gè)地區(qū)大致的計(jì)劃是怎樣的？
I must say, I had never been to Turkey before and I visited your country a year ago,
我必須要說(shuō)的是，之前我從沒(méi)有來(lái)過(guò)土耳其，
and actually I brought my daughter with me and we had an extraordinary visit.
一年前我?guī)е业呐畠阂黄饋?lái)過(guò)你們的國(guó)家，那是一段極好的旅程。
