I was looking at a very large market. Yet sales on HoudahSpot I were pretty slow.
我所面對的將是一個龐大的市場。然而HoudahSpot 1的銷售情況則進展緩慢。
I would attribute this to low mindshare: people fail to realize that there might be a solution to managing the file mess.
我將此歸咎于概念傳播的不足:人們還沒意識到可能存在一種方案來解決文件的雜亂無章。
Thus they don’t go looking for a product like HoudahSpot.
因此他們就不會尋找類似HoudahSpot這樣的產品。
It thus turned out that my target audience was not who I thought.
最后事實證明真正的用戶并不是我所預計的那些。
I tried making a program targeted at the average user. Yet only advanced user came to realize the need for the product.
我原本試圖為一般普通用戶編寫這個程序,但其實只有高級用戶才會認識到這個產品的用途。
With HoudahSpot 2,I addressed these issues by both making HoudahSpot easier to use and yet adding power-user features.
意識到這個問題后,我在HoudahSpot 2上同時開發了易于使用的功能和專門針對高級用戶的特性。
E.g. HoudahSpot 2 shows the query criteria next to the results.
例如,HoudahSpot 2會在查詢結果邊上顯示查詢條件
Indeed many users failed to understand that in HoudahSpot 1 the criteria were hidden while the query was running.
因為在第一代產品中查詢條件會被隱藏,這是很多人無法認同的。
This change also opened the door for power-user features.
這一改變使得更多高級用戶開始接受這個產品。
You may now update a query while it is live.
現在你可以隨時更新你的查詢內容
You may also drag files from the current results to the criteria pane in order to narrow down a running query.
還可以將結果拖拽到條件框中縮小搜索范圍。
HoudahSpot 2 has recently been reviewed by Macworld.
HoudahSpot 2最近得到了《蘋 果電腦世界》的評論
I expect this to drive many a casual user to HoudahSpot.
我希望這能帶來更多的普通用戶
A recent mention on Mac OS X Hints is more likely to spark interest in power-users.
而最近在蘋果機OS X Hints上的一段短文則可能激發一些高級用戶的興趣。
HoudahGeo is a very different product.
HoudahGeo是一款不同的產品
I wrote it initially to cover my own needs.
一開始我只是為了自己的需要才寫的
I did not want to have to drop back to Windows to geocode my photos.
因 為不想僅僅為了將照片位置編碼而回到Windows系統。
I expected the potential audience for the product to be much smaller.Yet HoudahGeo sells much better than HoudahSpot.
我意識到這個產品用戶不會很多,不過其銷量還是大大超過HoudahSpot。
I guess its ability to work without a GPS device which brings lots of users onboard.
估計是無需專門的 GPS設備這個特點吸引了那么多的用戶。
This year you took Houdah Software to Macworld.
今年你帶Houdah軟件參加了《蘋果電腦世界》展會。
How did you decide that your MicroISV was ready for its own booth?
你作為微型開發商怎么會決定參展的?
What was the experience like selling on the Macworld floor?
在《蘋果電腦世界》展會上銷售,你的體會是怎樣的?
Any regrets? Any tips for other MicroISV’s considering exhibiting?
關于展會,有什么遺憾或者建議可以帶給其他微型軟件開發商?