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Why does Oracle, a company that prides itself on high margins, want to get into the low-margin hardware business?
甲骨文公司，一個以其高利潤率著稱的公司，為什么想進入低利潤的硬件行業？
Are you going to exit the hardware business?
你打算退出硬件業務嗎？
No, we are definitely not going to exit the hardware business.
不，我們絕對不會退出硬件業務。
While most hardware businesses are low-margin, companies like Apple and Cisco enjoy very high-margins because they do a good job of designing their hardware and software to work together.
雖然大多數硬件企業是低利潤的公司，但像蘋果電腦和思科等都有非常高的利潤，因為他們以良好的設計讓硬件和軟件協調運作。
If a company designs both hardware and software, it can build much better systems than if they only design the software.
如果一個公司同時設計硬件和軟件，它會比只設計軟件的公司建立更好的系統。
That’s why Apple’s iPhone is so much better than Microsoft phones.
這就是為什么蘋果 的iPhone如此明顯地優于微軟手機的原因。
OK, Apple and Cisco have proven that they can do it, but what experience does Oracle have designing hardware and software to work together?
嗯，蘋果和思科公司已經證明他們能做到這一點，但什么能讓甲骨文硬件和軟件配合運作？
Oracle started designing hardware and software to work together a few years ago when we began our Exadata database machine development project.
幾年前，在我們開始Exadata 數據庫裝置開發項目時，甲骨文就開始 設計讓硬件和軟件一起工作。
Some of our competitors, Teradata and Netezza for example, were delivering preconfigured hardware/software systems, while we were just delivering software.
我們的一些競爭對手，比如Teradata和Netezza 公司，提供預配置的硬件或軟件系統， 而我們只是提供軟件。
The combination of hardware and software has significant performance advantages for data warehousing applications.
在數據倉庫應用中，集成的硬件和軟件有著顯著的性能優勢。
We had to respond with our own hardware/software combination, the Exadata database machine.
作為回應，我們已推出自己的硬件/軟件組合，即 Exadata數據庫裝置。
Oracle’s Exadata database machine runs data warehousing applications much faster~at least ten-times faster than Oracle software running on conventional hardware.
甲骨文Exadata數據庫在數據倉庫應用程序將運行得更快，至少比甲骨文軟件在常規硬件中快10倍。
All the hardware and software pieces, database to disk，are included.
包括所有的硬件和軟件、數據庫、光盤在內。
You just plug it in and go—no systems integration required.
您只需將其插入——無須系統集成。
