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He ended up not needing to.
不過，他最終根本無須出這一半的錢。
The agency was able to sell off the thirty-second time slot,
廣告公司把30秒的廣告時段賣掉了，
but in an act of passive defiance it didn't sell the longer one.
但是出于消極反抗的心理，他們沒有出售那個時長60秒的廣告時段。
"We told them that we couldn't sell the sixty-second slot, though in truth we didn't try," recalled Lee Clow.
“我們告訴蘋果公司，60秒的賣不掉，而事實上我們根本試都沒試。”李·克勞說道。
Sculley, perhaps to avoid a showdown with either the board or Jobs,
斯卡利也許是為了避免同董事會和喬布斯攤牌，
decided to let Bill Campbell, the head of marketing, figure out what to do.
于是決定由負責營銷的比爾·坎貝爾來考慮怎么做。
Campbell, a former football coach, decided to throw the long bomb.
坎貝爾曾擔任過橄欖球教練，他決定用這60秒的廣告間放手一搏。
"I think we ought to go for it," he told his team.
“我認為我們應該努力爭取一下。”他告訴自己的團隊。
Early in the third quarter of Super Bowl XVIII,
第十八屆“超級碗”大賽中，
the dominant Raiders scored a touchdown against the Redskins and,
突擊者隊和紅人隊比賽中，占優勢的突擊者隊觸底得分。
instead of an instant replay, television screens across the nation went black for an ominous two full seconds.
但是，電視沒有即時重播這一得分畫面，相反，全美的電視屏幕突然詭異地黑屏了兩秒鐘。
Then an eerie black-and-white image of drones marching to spooky music began to fill the screen.
接著，屏幕上開始出現一幕可怕的黑白畫面--一支隊伍踩著令人毛骨悚然的音樂前進。
More than ninety-six million people watched an ad that was unlike any they'd seen before.
超過9600萬人觀看了這則和以往任何廣告都不一樣的片子。
At its end, as the drones watched in horror the vaporizing of Big Brother, an announcer calmly intoned,
廣告的結尾處，人群驚恐地看著“老大哥”的消失，此時，旁白平靜地念道：
"On January 24th, Apple Computer will introduce Macintosh.
“1月24日，蘋果電腦公司將推出麥金塔電腦。
And you'll see why 1984 won't be like '1984.'"
你將明白為什么1984不會變成《1984》。”
It was a sensation.
這則廣告紅極一時。
That evening all three networks and fifty local stations aired news stories about the ad,
當天晚上，美國三大電視網和50個地方電視臺都播放了關于該廣告的新聞，
giving it a viral life unprecedented in the pre–YouTube era.
讓它在前YouTube時代獲得了前所未有的病毒式的生命力。
It would eventually be selected by both TV Guide and Advertising Age as the greatest commercial of all time.
這則廣告最終被《電視指南》和《廣告時代》評為有史以來最偉大的商業廣告。
