評論
打印
When Jobs previewed the ad for the Apple sales force at the meeting in Hawaii, they were thrilled.
當喬布斯在夏威夷銷售會議上展示這段廣告時，人們激動不已。
So he screened it for the board at its December 1983 meeting.
于是，他決定在1983年12月的董事會會議上播放這則廣告。
When the lights came back on in the boardroom, everyone was mute.
廣告播放完畢，會議室的燈重新亮起來后，所有人都沉默了。
Philip Schlein, the CEO of Macy's California, had his head on the table.
梅西百貨公司加利福尼亞分公司的CEO菲利普·施萊因趴在桌子上。
Mike Markkula stared silently; at first it seemed he was overwhelmed by the power of the ad.
馬庫拉靜靜地凝視前方，一開始別人還以為他是為這則廣告的力量所折服。
Then he spoke: "Who wants to move to find a new agency?"
但接著，他問道：“有誰想另找一家廣告公司？”
Sculley recalled,"Most of them thought it was the worst commercial they had ever seen."
斯卡利回憶說：“大多數人都認為這是自己看過的最差的廣告片。”
Sculley himself got cold feet.
斯卡利此時信心全無，
He asked Chiat/Day to sell off the two commercial spots—one sixty seconds, the other thirty—that they had purchased.
他讓Chiat/Day公司廉價賣掉已經買下的兩個廣告時段，一個60秒，另一個30秒。
Jobs was beside himself.
喬布斯為此憤怒不已。
One evening Wozniak, who had been floating into and out of Apple for the previous two years, wandered into the Macintosh building.
一天晚上，沃茲尼亞克溜達到麥金塔辦公樓。此前的兩年時間里他一度淡出蘋果公司，在蘋果的工作并不固定。
Jobs grabbed him and said, "Come over here and look at this."
喬布斯逮住他說：“過來看看這個東西！”
He pulled out a VCR and played the ad.
他找來一臺錄像機，開始播放“1984”廣告片。
"I was astounded," Woz recalled. "I thought it was the most incredible thing."
“我一下子被震住了，”沃茲回憶說，“我認為它是最了不起的東西。”
When Jobs said the board had decided not to run it during the Super Bowl,
喬布斯告訴他，董事會決定不在“超級碗”大賽中播放這則廣告，
Wozniak asked what the cost of the time slot was. Jobs told him $800,000.
沃茲尼亞克就開始詢問廣告時段的價錢。喬布斯說要80萬美元。
With his usual impulsive goodness, Wozniak immediately offered, "Well, I'll pay half if you will."
在一貫的善意沖動下，沃茲尼亞克立即提出：“好吧，如果你愿意出一半錢，我就付另一半。”
