評論
打印
But he also realized, deep inside, that he had increasingly abandoned the hacker spirit.
但他內心深處意識到，自己正日益摒棄黑客精神。
Some might even accuse him of selling out.
有些人甚至指責喬布斯出賣了黑客精神。
When Wozniak held true to the Homebrew ethic by sharing his design for the Apple I for free,
當沃茲尼亞克秉承家釀計算機俱樂部的準則，免費分享自己對Apple I電腦的設計時，
it was Jobs who insisted that they sell the boards instead.
喬布斯堅持將產品（主板）賣給俱樂部的成員。
He was also the one who, despite Wozniak's reluctance, wanted to turn Apple into a corporation
盡管沃茲尼亞克不愿意，但喬布斯想讓蘋果成為一家商業公司，讓它上市，
and not freely distribute stock options to the friends who had been in the garage with them.
而不是無償地向曾在車庫里一起奮戰的朋友分發股票期權。
Now he was about to launch the Macintosh, a machine that violated many of the principles of the hacker's code:
現在，喬布斯要推出麥金塔電腦，他很清楚這一產品違背了黑客信條的許多原則。
It was overpriced; it would have no slots,
麥金塔電腦的價格過高，不設插槽，
which meant that hobbyists could not plug in their own expansion cards or jack into the motherboard to add their own new functions;
這樣電腦愛好者就無法插入自己的擴展卡或在主板上添加自己期望的新功能。
and it took special tools just to open the plastic case.
光是打開塑料外殼就需要用到特殊工具。
It was a closed and controlled system, like something designed by Big Brother rather than by a hacker.
麥金塔電腦是一個封閉和受控的系統，它更像是“老大哥”設計的東西，而非出自黑客之手。
So the "1984" ad was a way of reaffirming, to himself and to the world, his desired self-image.
因此，喬布斯希望通過“1984”廣告片向自己和世界重新確立他所希冀的自我形象。
The heroine, with a drawing of a Macintosh emblazoned on her pure white tank top, was a renegade out to foil the establishment.
廣告中的女主角是意圖挫敗老大哥世界的反叛者，她穿著純白色背心，上面印有一臺麥金塔電腦。
By hiring Ridley Scott, fresh off the success of Blade Runner, as the director,
剛剛憑借《銀翼殺手》一片大獲成功的雷德利·斯科特被喬布斯起用，作為廣告片的導演。
Jobs could attach himself and Apple to the cyberpunk ethos of the time.
喬布斯借此可以將自己和蘋果公司與那個時代的賽博朋克精神聯系起來。
With the ad, Apple could identify itself with the rebels and hackers who thought differently,
通過這則廣告，蘋果公司能夠在那幫想法與眾不同的叛道者和黑客之中獲得認同，
and Jobs could reclaim his right to identify with them as well.
而喬布斯也能重塑自己的形象。
Sculley was initially skeptical when he saw the storyboards,
斯卡利最初看到故事腳本時持懷疑態度，
but Jobs insisted that they needed something revolutionary.
但喬布斯堅持認為，他們需要具有革命性的東西。
He was able to get an unprecedented budget of $750,000 just to film the ad,
他得以拿到一筆空前的預算--75萬美元來拍攝廣告。
which they planned to premiere during the Super Bowl.
他們計劃在超級碗比賽期間首映
Ridley Scott made it in London using dozens of real skinheads among the enthralled masses listening to Big Brother on the screen.
雷德利·斯科特在倫敦完成了廣告片的拍攝，為了表現群眾如癡如醉聆聽老大哥在屏幕上講話的場面，他找來了數十個真正的光頭來拍攝這一幕。
A female discus thrower was chosen to play the heroine.
女主角的扮演者是一位女子鐵餅運動員。
Using a cold industrial setting dominated by metallic gray hues, Scott evoked the dystopian aura of Blade Runner.
廣告片以金屬灰色調為主，渲染了一種冷漠的工業環境背景，斯科特以此誘發人們聯想到《銀翼殺手》的反烏托邦氛圍。
Just at the moment when Big Brother announces "We shall prevail!"
當老大哥在屏幕上宣布“我們必勝！”之時，
the heroine's hammer smashes the screen and it vaporizes in a flash of light and smoke.
女主角的錘子擊碎了屏幕，一切在一陣光和煙霧中消失。
