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January 24, 1984
1984年1月24日
On the morning that he and his teammates completed the software for the Macintosh,
和同事完成麥金塔軟件的那個(gè)早晨，
Andy Hertzfeld had gone home exhausted and expected to stay in bed for at least a day.
安迪·赫茨菲爾德到家時(shí)已筋疲力盡，他想，自己或許會在床上至少躺上一天。
But that afternoon, after only six hours of sleep, he drove back to the office.
但是當(dāng)天下午，僅僅睡了6個(gè)小時(shí)后，他就開車回到了辦公室。
He wanted to check in to see if there had been any problems, and most of his colleagues had done the same.
他想要確認(rèn)軟件是否存在任何問題，而大多數(shù)同事也和他一樣。
They were lounging around, dazed but excited, when Jobs walked in.
喬布斯走進(jìn)來時(shí)，他們正躺在地板上，昏昏沉沉但又興奮不已。
"Hey, pick yourselves up off the floor, you're not done yet!" he announced. "We need a demo for the intro!"
“嘿，趕緊起來，還沒完呢！”他說道，“我們需要為麥金塔電腦做一個(gè)演示！”
His plan was to dramatically unveil the Macintosh in front of a large audience
喬布斯計(jì)劃在一大群觀眾面前戲劇性地掲開麥金的面紗，
and have it show off some of its features to the inspirational theme from Chariots of Fire.
并且想在電影《烈火戰(zhàn)車》鼓舞人心的主題曲中，向人們展示機(jī)器的特性。
"It needs to be done by the weekend, to be ready for the rehearsals," he added.
“這周末就要完成，為預(yù)演作好準(zhǔn)備。”他補(bǔ)充道。
They all groaned, Hertzfeld recalled, "but as we talked we realized that it would be fun to cook up something impressive."
赫茨菲爾德回憶說，辦公室里的人聽了他的話都呻吟起來，“但是我們討論了一陣子就意識到，如果能做出令人印象深刻的東西，肯定很有意思。”
The launch event was scheduled for the Apple annual stockholders' meeting on January 24-- eight days away--at the Flint Auditorium of De Anza Community College.
麥金塔的發(fā)布儀式定在8天之后的1月24日，與蘋果年度股東大會同期舉行，地點(diǎn)在迪安扎社區(qū)學(xué)院的弗林特禮堂。
The television ad and the frenzy of press preview stories were the first two components
除了電視廣告和瘋狂的媒體預(yù)熱，發(fā)布儀式也是其新產(chǎn)品發(fā)布的一個(gè)組成部分
in what would become the Steve Jobs playbook for making the introduction of a new product seem like an epochal moment in world history.
喬布斯能將新消費(fèi)產(chǎn)品的發(fā)布變成具有劃時(shí)代意義的時(shí)刻，
The third component was the public unveiling of the product itself, amid fanfare and flourishes,
產(chǎn)品在一片熱鬧與喧囂中正式掲曉，
in front of an audience of adoring faithful mixed with journalists who were primed to be swept up in the excitement.
觀眾推崇備至，記者也被興奮席卷。
Hertzfeld pulled off the remarkable feat of writing a music player in two days so that the computer could play the Chariots of Fire theme.
赫茨菲爾德完成了一個(gè)了不起的壯舉--在兩天時(shí)間內(nèi)編了一個(gè)音樂播放器程序，讓電腦能夠播放《烈火戰(zhàn)車》的主題曲。
But when Jobs heard it, he judged it lousy, so they decided to use a recording instead.
但喬布斯聽過后覺得很糟糕，于是他們決定用錄音代替。
At the same time, Jobs was thrilled with a speech generator that turned text into spoken words with a charming electronic accent,
另一方面，喬布斯完全被語音發(fā)生器所折服，這個(gè)程序能夠?qū)⑽谋巨D(zhuǎn)變?yōu)槊匀说碾娮诱Z音。
and he decided to make it part of the demo.
他決定以此作為演示的一部分:
"I want the Macintosh to be the first computer to introduce itself!" he insisted.
“我要麥金塔成為第一臺可以自我介紹的電腦！”
