評論
打印
Sculley began to believe that Jobs's mercurial personality and erratic treatment of people were rooted deep in his psychological makeup,
斯卡利開始相信，喬布斯善變的個性和對人飄忽不定的態度深深根植于他的心理構成中，
perhaps the reflection of a mild bipolarity.
或許這反映出他性格里有輕微的兩極化。
There were big mood swings; sometimes he would be ecstatic, at other times he was depressed.
喬布斯的情緒波動很大。他有時候欣喜若狂，有時候又低沉沮喪。
At times he would launch into brutal tirades without warning, and Sculley would have to calm him down.
有時候他會沒有任何征兆地開始嚴厲斥責別人，斯卡利就得讓他平靜下來。
"Twenty minutes later, I would get another call and be told to come over because Steve is losing it again," he said.
“20分鐘以后，我會接到另一個電話讓我過去，因為史蒂夫又在發脾氣了。”他說道。
Their first substantive disagreement was over how to price the Macintosh.
他們第一次產生重大分歧是在給麥金塔電腦定價時。
It had been conceived as a $1,000 machine,
按照最初的設想，麥金塔的售價將是1000美元，
but Jobs's design changes had pushed up the cost so that the plan was to sell it at $1,995.
但是喬布斯對設計進行了更改，成本提髙了，于是又將計劃售價調整為1995美元。
However, when Jobs and Sculley began making plans for a huge launch and marketing push,
然而，當喬布斯和斯卡利開始為盛大的發布和營銷工作制訂計劃時，
Sculley decided that they needed to charge $500 more.
斯卡利認為他們需要將售價再提髙500美元。
To him, the marketing costs were like any other production cost and needed to be factored into the price.
對于他來說，營銷成本就像其他任何生產成本一樣需要計入售價。
Jobs resisted, furiously. "It will destroy everything we stand for," he said.
喬布斯憤怒地拒絕了。“這會破壞我們所有的理念，”他說道，
"I want to make this a revolution, not an effort to squeeze out profits."
“我想讓它成為一次革命，而不是努力榨取利潤。”
Sculley said it was a simple choice:
斯卡利說這是個很簡單的選擇：
He could have the $1,995 price or he could have the marketing budget for a big launch, but not both.
他可以保持1995美元的售價，或者可以拿營銷預算去舉辦一場盛大的產品發布會，二者只能選其一。
"You're not going to like this," Jobs told Hertzfeld and the other engineers,
“有個壞消息，”喬布斯告訴赫茨菲爾德和其他工程師們，
"but Sculley is insisting that we charge $2,495 for the Mac instead of $1,995."
“斯卡利堅持要求我們將定價從1995美元上調至2495美元。”
Indeed the engineers were horrified.
工程師們當然非常震驚。
Hertzfeld pointed out that they were designing the Mac for people like themselves,
赫茨菲爾德指出Mac是為像他們自己這樣的人設計的，
and overpricing it would be a "betrayal" of what they stood for.
定價過高將會“違背”他們的立場。
So Jobs promised them, "Don't worry, I'm not going to let him get away with it!"
于是喬布斯向他們承諾；“不用擔心，我不會讓他得逞的!”
But in the end, Sculley prevailed.
但最后還是斯卡利獲勝了。
Even twenty-five years later Jobs seethed when recalling the decision:
雖然這件事已經過去了25年，但當喬布斯回憶起當時的決定時，他依然非常氣憤。
"It's the main reason the Macintosh sales slowed and Microsoft got to dominate the market."
“這是麥金塔銷量下滑的主要原因，然后微軟才得以占領市場。”他說道。
The decision made him feel that he was losing control of his product and company,
這個決定讓他感覺到他正在失去對自己的產品和公司的控制，
and this was as dangerous as making a tiger feel cornered.
而這就跟把老虎逼入絕境一樣危險。
