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But this is sort of the important stages in which that framework will get built,
平臺建設是很重要的階段，
and so we want to all be thinking about it consciously now.
所以現在我們都要自然而然地思考這個問題。
Just before we jump into that, there's sort of a question of: why is this important?
當我們開始討論這個問題之前，還有一個問題，那就是：為什么重要？
I'm sort of making this claim that there is a game layer on top of the world,
為什么我剛才說的建設最棒的游戲社交網絡
and that it's very important that we build it properly.
非常重要。
The reason that it's so important is that, the last decade,
重要的原因是，最近十年，
what we've seen has been building the social layer,
建立的網絡社交圈，
has been this framework for connections,
也就是網上人與人的聯系，
and construction on that layer is over, it's finished.
這種社交網絡的建設已經完成了。
There's still a lot to explore.
但是還有很多值得開發的地方。
There's still a lot of people who are trying to figure out social
仍然有很多人試著提升這種網絡平臺，
and how do we leverage this and how do we use this,
摸索如何使用這個平臺，
but the framework itself is done, and it's called Facebook.
但是這平臺本身已經搭建起來了，叫做Facebook。
And that's okay, right? A lot of people are very happy with Facebook.
平臺已經建成也沒有關系，不是嗎？很多人很喜歡Facebook。
I like it quite a lot.
我也很喜歡。
They've created this thing called the Open Graph, and they own all of our connections.
它們搭建了所謂的“開放列表Open Graph”，它可以擁有所有使用者的關系資料。
They own half a billion people.
FACEBOOK擁有5億人的資料。
And so when you want to build on the social layer,
所以當你想建立社交關系網時，
the framework has been decided; it is the Open Graph API.
這個平臺已經搭建好了，也就是開放列表應用程序（Open Graph API）。
And if you're happy with that, fantastic.
如果你很樂意使用它，那就太好了。
If you're not, too bad. There's nothing you can do.
如果你不高興用它，很可惜。我們無能為力。
But this next decade -- and that's a real thing.
但是下一個十年——一定會有事情發生。
I mean, we want to build frameworks
我的意思是，我們想建立一個平臺-
in a way that makes it acceptable and makes it, you know, productive down the road.
一個人人都能讀取和改變信息的平臺，這個平臺會不斷豐富。
So, the social layer is all about these connections.
網絡社交圈是處理人與人關系的，
The game layer is all about influence.
而游戲社交圈全是有關影響力的平臺。
It's not about adding a social fabric to the Web
并不是簡單地在網上增加一個社會聯系
and connecting you to other people everywhere you are and everywhere you go.
而是把你和其他人聯系起來，無論你在哪里和要去哪里。
It's actually about using dynamics, using forces,
它完全利用的是某種動力、影響力，
to influence the behavior of where you are, what you do there, how you do it.
來影響人們在哪里，去哪里以及怎樣行動的方式。
That's really, really powerful, and it's going to be more important than the social layer.
這種方式真的很強大，比網絡社交圈更加重要。
It's going to affect our lives more deeply and perhaps more invisibly.
它會更深刻地影響到人們的生活，或許以更無形的方式。
And so it's incredibly critical that at this moment,
所以游戲社交圈無比重要，此時，
while it's just getting constructed,
我們剛剛開始建立它，
while the frameworks like Facebook, like the Open Graph,
我們認為游戲社交圈
are being created for the game layer equivalent,
堪與Facebook和開放列表這樣的平臺并駕齊驅，
that we think about it very consciously,
我們認為這是非常準確的，
and that we do it in a way that is open,
我們把它做成一個開放的、
that is available, and that can be leveraged for good.
每個人都能夠使用的、不斷提升的平臺。
And so that's what I want to talk about for game dynamics,
這也就是我所提到的游戲動機，
because construction has just begun,
因為建設才剛剛開始，
and the more consciously we can think about this,
我們設想的越精確，
the better we'll be able to use it for anything that we want.
我們就能夠更好地利用它來做任何我們想讓它實現的事情。
So like I said, the way that you go through and build on the game layer is not with glass and steel and cement.
就像我剛才說的，我們建設這個游戲社交圈的方式并不是用玻璃、鋼筋和水泥。
And the resources that we use are not this two-dimensional swath of land that we have.
我們所用的資源并不是屏幕上的兩維的平面地圖。
The resources are mindshare and the tools, the raw materials are these game dynamics.
而是俘獲的人們心靈，我們的工具和原材料就是人們玩游戲的動機。
So with that, you know, a couple game dynamics to talk about. Four.
所以今天我就主要談一談玩游戲的四個動機。
