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"It reflects his personality, which is to want control,"
“這反映了他喜歡掌控一切的個性。”
said Berry Cash, who was hired by Jobs in 1982 to be a market strategist at Texaco Towers.
貝里·卡什說，卡什于1982年被喬布斯聘請到蘋果擔任市場策劃，成為了德士古塔的常駐員工，
"Steve would talk about the Apple II and complain,
“史蒂夫在談到AppleII的時候會抱怨說：
'We don't have control, and look at all these crazy things people are trying to do to it.
'我們沒有控制權，只能看著那些人對它做瘋狂的事情。
That's a mistake I'll never make again.'"
我再也不會犯這種錯誤了。'”
He went so far as to design special tools so that the Macintosh case could not be opened with a regular screwdriver.
他甚至設計了專門的工具，這樣的話用戶就無法使用常規的螺絲刀來打開機箱。
"We're going to design this thing so nobody but Apple employees can get inside this box," he told Cash.
“我們要把這臺電腦設計成只有蘋果的員工才能進入箱子內部。”他告訴卡什。
Jobs also decided to eliminate the cursor arrow keys on the Macintosh keyboard.
喬布斯還決定取消麥金塔鍵盤上的光標方向鍵。
The only way to move the cursor was to use the mouse.
要移動光標，唯一的方法就是使用鼠標。
It was a way of forcing old-fashioned users to adapt to point-and-click navigation, even if they didn't want to.
這就迫使一些傳統的用戶必須適應鼠標的指向和點擊這樣的操作，盡管他們并不情愿這么做。
Unlike other product developers, Jobs did not believe the customer was always right;
和其他的產品開發者不一樣，喬布斯不相信顧客永遠是正確的。
if they wanted to resist using a mouse, they were wrong.
如果他們抵制使用鼠標的話，那他們就錯了。
There was one other advantage, he believed, to eliminating the cursor keys:
取消方向鍵還有另一個好處：
It forced outside software developers to write programs specially for the Mac operating system,
它迫使蘋果公司以外的軟件開發商們針對MaC的操作系統編寫專門的程序，
rather than merely writing generic software that could be ported to a variety of computers.
而不是編寫一個通用的程序從而能安裝到不同的電腦上。
That made for the type of tight vertical integration between application software,
這有助于應用軟件、
operating systems, and hardware devices that Jobs liked.
操作系統和硬件設備間的緊密的垂直整合，而這正是喬布斯所鐘愛的。
Jobs's desire for end-to-end control also made him allergic to proposals
這樣的提議對于渴望端到端整體掌控局面的喬布斯來說是極為反感的：
that Apple license the Macintosh operating system to other office equipment manufacturers and allow them to make Macintosh clones.
將麥金塔的操作系統授權給其他的廠家，進而允許別人能制造出麥金塔的仿制品。
The new and energetic Macintosh marketing director Mike Murray
新上任的麥金塔營銷總監是精力充沛的邁克·默里，
proposed a licensing program in a confidential memo to Jobs in May 1982.
他在1982年5月交給喬布斯的機密備忘錄中，提出了一份授權計劃。
"We would like the Macintosh user environment to become an industry standard," he wrote.
“我們希望麥金塔的用戶環境可以成為業界標準，”他寫道，
"The hitch, of course, is that now one must buy Mac hardware in order to get this user environment.
“但這其中有一個障礙：如果想要使用這個用戶環境，就必須購買Mac的硬件。
Rarely (if ever) has one company been able to create and maintain an industry-wide standard that cannot be shared with other manufacturers."
很少有公司（實際上根本就沒有）可以創造并維持一個無法與其他廠家共享的行業標準。”
His proposal was to license the Macintosh operating system to Tandy.
他建議將麥金塔的操作系統授權給坦迪公司。
Because Tandy's Radio Shack stores went after a different type of customer, Murray argued,
默里認為，坦迪旗下的Radio Shack商店擁有的客戶群與蘋果公司不同，
it would not severely cannibalize Apple sales.
所以不會嚴重影響蘋果產品的銷售。
But Jobs was congenitally averse to such a plan.
但以喬布斯的天性，他必然反對這樣的計劃。
His approach meant that the Macintosh remained a controlled environment that met his standards,
他無法想象自己的完美創作不在自己的控制之下。
but it also meant that, as Murray feared,
但正如默里所擔心的，
it would have trouble securing its place as an industry standard in a world of IBM clones.
在一個到處都是IBM兼容機的世界里，麥金塔想要守住業界標準的地位將會遭到重重困難。
