評(píng)論
打印
The triumphs of Admass can be plainly seen. It operates in the outer visible world, where it offers more and more things - for more and more money of course-and creates the so-called Good Life.
商業(yè)廣告推銷的勝局已很明顯，它的活動(dòng)在可見的外部世界進(jìn)行，向世界提供越來越多的東西一當(dāng)然索取的錢也越來越多--從而創(chuàng)造了所謂的"美好生活"。
Against this, at least superficially, 'Englishness' seems a poor shadowy show-a faint pencil sketch beside a poster in full colour-belonging as it really does to the invisible inner world, merely offering states of mind in place of that rich variety of things.
相形之下，至少?gòu)谋砻嫔峡矗?guó)人特性似乎只是一場(chǎng)微不足道的影子戲--就像是五彩繽紛的廣告畫旁邊貼著的一幅淡色的鉛筆素描--它實(shí)際上屬于不可見的內(nèi)心世界，不能為人們提供那品類繁多的物質(zhì)用品，而只能提供精神上的境界。
But then while things are important, states of mind are even more important.
不過，物質(zhì)用品固然重要，精神境界則更加重要。
It is easy to understand why there should be this conflict between Admass and Englishness.
商業(yè)廣告推銷同英國(guó)人特性之間會(huì)發(fā)生這樣一場(chǎng)沖突，其原因也容易理解。
What is central to Admass is the production and consumption of goods.
商業(yè)廣告推銷的核心內(nèi)容是商品的生產(chǎn)和消費(fèi)。
If there is enough of this-though of course there never is, because dissatisfaction is built into 'Admass'-there will be sufficient money to pay for its Good Life.
如果這方面的條件充分具備--當(dāng)然這是絕不可能的，因?yàn)樯虡I(yè)廣告推銷本身就含著永不滿足的成分--人們就會(huì)有足夠的錢去換取它所宣傳的"美好生活"。
But it is worth noting along the way that while America has been for many years the chief advocate of Admass, America has shown us too many desperately worried executives dropping into early graves,
然而，值得順便提一下的是，在多年來一直是商業(yè)廣告推銷的主要倡導(dǎo)者的美國(guó)，我們看到有太多太多的傷透了腦筋的經(jīng)理人員過早地跌進(jìn)了墳?zāi)?
too many exhausted salesmen taking refuge in bars and breaking up their homes, too many workmen suffering from monotony or time-and-motion studies and wondering how the hell they got into these traps.
有太多太多的筋疲力竭的推銷員躲進(jìn)酒吧借酒澆愁，弄得家庭破裂;還有許許多多的工人成天忍受著單調(diào)乏味的時(shí)間一動(dòng)作研究的苦楚，心中在納悶：不知自己究竟是怎樣陷入這些坑人的陷阱的。
